Inside Out: Unlearning it all and Building Leadership from Within

13 snips

Mar 28, 2024

Scott Stratten, President of UnMarketing, discusses the concept of Unleadership and the importance of self-awareness in leadership. He challenges leaders to redefine 'job' and questions the phrase 'we are a family' in business. The episode explores the shift towards authentic leadership and the complexity of relationships in leadership and marketing.

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INSIGHT

Unleadership Definition

Unleadership is about everyday moments, not just performance reviews or meetings.
It's how the lowest-ranking person feels, driven top-down but felt bottom-up.

ADVICE

Self-Awareness in Leadership

Recognize your role in all situations, especially when it comes to disagreements.
Be open to the possibility of being wrong instead of focusing solely on being right or happy.

INSIGHT

Insubordination as Innovation

The impact of leadership decisions gets heavier as it moves down the organizational chart.
Going against the grain can lead to innovation; see pushback as a sign of how important an issue is to someone.

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In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.

Key Takeaways

In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals.

Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.

More About Scott Stratten:

Connect with Scott on LinkedIn - linkedin.com/in/unmarketing/
Visit their Website - unmarketing.com/

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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