Scott Stratten, President of UnMarketing, discusses the concept of Unleadership and the importance of self-awareness in leadership. He challenges leaders to redefine 'job' and questions the phrase 'we are a family' in business. The episode explores the shift towards authentic leadership and the complexity of relationships in leadership and marketing.

Scott Stratten, a renowned public speaker and best-selling author, dives deep into the ethics of marketing. He highlights essential dos and don'ts for ethical online practices. Stratten discusses the risks of compromising integrity for sales, stressing how vanity metrics can harm trust. He tackles the ethical dilemmas in social media marketing, emphasizing the need for transparency with influencers. The talk underscores the importance of respecting original creators and maintaining a solid reputation in the digital landscape.