How Stories Happen Scott Stratten: "I dare you to look away"
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Dec 11, 2025 Scott Stratten, a Hall of Fame public speaker and founder of UnMarketing, shares his journey from musician to storyteller. He reveals how the Toronto music scene shaped his performance skills and emphasizes the importance of authenticity on stage. Scott candidly discusses the risks of AI misuse, advocating for responsibility in communication. Through his signature stories, he illustrates the transformative power of empathy and support, demonstrating how heartfelt narratives can connect and inspire audiences.
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Performance Comes From Internalization
- After internalizing your content, performing becomes effortless and authentic.
- Jay compares that state to putting on a perfectly tailored super suit that amplifies you.
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- Scott's career is built on authenticity, touring stages worldwide and co-writing six bestselling books with Alison.
- He describes his on-stage presence as a
AI Is A Watershed, Not Just A Tool
- Scott frames his anger about AI as empathy for future harms, not personal loss.
- He sees the current AI moment as a watershed that needs guardrails for copyright and ethics.
