Join Scott Stratten, President of UnMarketing and best-selling author, as he dives into his journey from heavy metal to motivational speaking. He hilariously discusses the shifting dynamics between millennials and Gen X, using humor to bridge generational gaps. Scott shares personal insights on evolving presentation styles and the challenges of public speaking, all while emphasizing the importance of engagement and authenticity. Expect laughs, raw stories, and a fresh perspective on marketing and connection!
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question_answer ANECDOTE
Selling Air: Consultants Not Sellers
Scott Stratten trained salespeople to sell bubble wrap by teaching them to be consultative sales consultants.
He flew across North America teaching people to sell "air" and packaging by focusing on cost reduction rather than price cuts.
insights INSIGHT
Virtual Speaking Requires Preparation
Virtual presentations require a shift from performance ego to delivering practical, audience-focused content.
Scripted and rehearsed delivery can enhance clarity and engagement without losing personality.
insights INSIGHT
Talent Plus Effort Excels
Relying solely on natural talent is not enough to maintain excellence.
Talent combined with consistent effort and learning leads to unbeatable success.
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Scott Berkun's "Confessions of a Public Speaker" delves into the art and craft of public speaking, offering practical advice and insightful anecdotes. The book covers various aspects, from preparation and delivery to handling nerves and connecting with the audience. Berkun shares personal experiences and lessons learned, making the book relatable and engaging for readers of all levels. It emphasizes the importance of authenticity and finding your unique voice, while also providing actionable strategies for improvement. The book remains a valuable resource for anyone seeking to enhance their public speaking skills.
Take a swig of maple syrup for episode seventy-four of The Presentation Boss Podcast. Today we have the world-famous Canadian speaker, Scott Stratten. He's famous for his man-bun, talks on marketing and 'the millennial rant'. Anyone who listens to enough content in the world of presentations ought not to be a stranger to this guy's work.
Kate and Thomas always carefully plan out questions for each guest, and the same happened here. But when we jumped on the call, Scott began outlining how he has recently shifted some of his thinking about his own style and techniques and the conversation flowed away from the prepared questions.
Turns out when you mix a Canadian and two Australians, good things can happen and conversation flows super easily. And this recording not only went longer than usual and had plenty of laughs mixed in with the gold, but it was deep, raw and vulnerable. And dang can Scott tell a brilliant story!
About Our Guest
Scott Stratten is the President of UnMarketing. He has written five best-selling business books and was formerly a music industry marketer, National Sales Training Manager, and a College Professor.
He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Also, he is going to yell a lot. Enjoy.
What You'll Learn
• How talent and practice work together, and what combination you need
• The role of humour and audience engagement in a presentation
• Some of the big differences speaking online compared to in-person
• Inside the creation and psychology of Scott's signature story - the millennial rant
• How to ask for, and even give, feedback
Mentioned In The Show
• Scott's website and UnNewsletter Sign-Up: unmarketing.com
• Book recommendation: Scott Berkun 'Confessions of a Public Speaker'
Resources and Links
• Email us: podcast@presentationboss.com.au
• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/
• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/
• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/
• Presentation Boss on Facebook: https://www.facebook.com/presentationboss/
• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-boss
• Show your support on Patreon: https://www.patreon.com/presentationboss
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