

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Mar 9, 2020 • 24min
How to Succeed at Putting Profit First with Mike Michalowitz
Mike Montague interviews Mike Michalowitz on How to Succeed at Putting Profit First. In this episode: What is Profit First? What is the attitude of Profit First? Apply personal financial ideas to your business to create Profit First Goals plans and actions to take to run your business this way Use a "bank based" system The Savannah Banana story A guarantee to drive profitability in your business – starting tomorrow – in two steps Should you interview potential salespeople at 3am? Best attitude, behavior, and technique for How to Succeed at Profit First Find Mike and his best-selling book at: https://mikemichalowicz.com/profit-first/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 6, 2020 • 4min
How to Succeed at Sandler Rule #9 - Every prospecting call earns compound interest
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 2, 2020 • 26min
How to Succeed at Ride-Alongs
Mike Montague interviews Antonio Garrido on How to Succeed at Ride-Alongs. Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books In this episode: The purpose of Antonio's book about doing ride-alongs the Sandler way There are many different types of ride-alongs now Some good and bad attitudes for ride-alongs Good sales managers want their salespeople to succeed and have a great ride-along Coaches watch their players perform, shouldn't good sales managers? How to set up a great ride-along What's the ideal role for the sales manager during a ride-along? You need a safe word An "aha" ride-along moment for Antonio that can help you Antonio's favorite Sandler rule regarding ride-alongs Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books

Feb 28, 2020 • 4min
How to Succeed at Sandler Rule #8 - When prospecting, go for the appointment
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Feb 24, 2020 • 22min
How to Succeed at Team Selling
Mike Montague interviews Nema Semnani on How to Succeed at Team Selling. In this episode: What is Team Selling? Attitude for selling as a team compared to selling as an individual Identify what role each person will play before going on the sales call Ask the prospect to explain to the team how we got to this point of the sales process Techniques for allowing the right people to talk at the right time Common problems/opportunities in team selling Nema's favorite rule for team selling Best attitude, behavior and technique for How to Succeed at Team Selling The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Feb 21, 2020 • 5min
How to Succeed at Sandler Rule #7 - You don't have to like prospecting; you just have to do it
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Feb 17, 2020 • 30min
How to Succeed at Podcast Marketing
Mike Montague interviews Jaclyn Schiff on How to Succeed at Podcast Marketing In this episode: What is podcast marketing The biggest benefits of podcast marketing How to repurpose your podcasts and use them for years How to use the text of your podcast to increase your SEO and inbound traffic How to consistently create podcasts and not have "podcast fade" It's not about how many listeners, it's about reaching the right listeners What behaviors to do pre and post podcast creation Get linked in your industry newsletter How to build your audience How to inexpensively transcribe your podcasts for repurposing Best attitude, behavior, and technique for How to Succeed at Podcast Marketing Find Jaclyn and Podreacher at https://podreacher.com/ ----- The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Feb 14, 2020 • 7min
How to Succeed at Sandler Rule #6 - Don't buy back tomorrow the product or service you sold today
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Feb 10, 2020 • 24min
How to Succeed at Using Books as a Sales Tool
Mike Montague interviews Tim Priebe, Founder of T&S Online Marketing, on How to Succeed at Using Books as a Sales Tool. Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ In this episode: · Brief description of the topic · Why write a book and use it as a sales tool? · Two marketing techniques that no one says no to · How to use your book as a sales tool · How to mail your book to prospects to further the sales conversation · Next steps after mailing your book · Using books is just one part of the process · Various techniques for using books as a sales tool · How to get more sales with your book · Best Sandler rule for writing books · Best attitude, behavior, and technique for How to Succeed at Using Books as a Sales Tool Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Feb 7, 2020 • 4min
How to Succeed at Sandler Rule #5 - Never answer an unasked question
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/


