

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Mar 27, 2020 • 6min
How to Succeed at Sandler Rule #12 - Answer every question with a question
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 23, 2020 • 18min
How to Succeed at Leading During Rapid Change
Mike Montague interviews, Sandler author and director of Leadership for Organizational Excellence, Dave Hiatt, about How to Succeed at Leading During Rapid Change Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop. In this episode: Based on how to succeed at leading during rapid change, what is the best attitude, behavior, and technique to use? What it means to lead during rapidly change in times like these You need to re-evaluate goals and work positions more frequently to be prepared for times like these What are some of the key attitudes leaders need during times of rapid change? Proactively and intentionally increase your use of online meetings What to do right now with your goals, plans, and actions How to use your organizational tools to re-evaluate and set priorities with your employees How to communicate with your employees during rapid change Truly listen to your employees Dave’s favorite quote for change Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop. he How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Mar 20, 2020 • 6min
How to Succeed at Sandler Rule #11 - Money does grow on trees, referral trees
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 16, 2020 • 23min
How to Succeed at Pricing Your Products and Services
Mike Montague interviews Andrew Gregson on How to Succeed at Pricing Your Products and Services. In this episode: How and why Andrew got into pricing – and the multiple ways to do pricing More people underprice than overprice Negative and positive beliefs about pricing Who makes the decisions on pricing? The story of the Corvette and the Mustang How to know if you have a pricing problem The price waterfall His favorite pricing model for services and intangibles You need an exit strategy Favorite business quote from Andrew Best attitude, behavior, and technique for How to Succeed at Pricing Find Andrew's book at: https://www.self-counsel.com/the-dark-art-of-pricing.html The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 13, 2020 • 4min
How to Succeed at Sandler Rule #10 - Develop a prospecting awareness
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 9, 2020 • 24min
How to Succeed at Putting Profit First with Mike Michalowitz
Mike Montague interviews Mike Michalowitz on How to Succeed at Putting Profit First. In this episode: What is Profit First? What is the attitude of Profit First? Apply personal financial ideas to your business to create Profit First Goals plans and actions to take to run your business this way Use a “bank based” system The Savannah Banana story A guarantee to drive profitability in your business – starting tomorrow – in two steps Should you interview potential salespeople at 3am? Best attitude, behavior, and technique for How to Succeed at Profit First Find Mike and his best-selling book at: https://mikemichalowicz.com/profit-first/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 6, 2020 • 4min
How to Succeed at Sandler Rule #9 - Every prospecting call earns compound interest
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 2, 2020 • 26min
How to Succeed at Ride-Alongs
Mike Montague interviews Antonio Garrido on How to Succeed at Ride-Alongs. Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books In this episode: The purpose of Antonio’s book about doing ride-alongs the Sandler way There are many different types of ride-alongs now Some good and bad attitudes for ride-alongs Good sales managers want their salespeople to succeed and have a great ride-along Coaches watch their players perform, shouldn’t good sales managers? How to set up a great ride-along What’s the ideal role for the sales manager during a ride-along? You need a safe word An “aha” ride-along moment for Antonio that can help you Antonio’s favorite Sandler rule regarding ride-alongs Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books

Feb 28, 2020 • 4min
How to Succeed at Sandler Rule #8 - When prospecting, go for the appointment
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Feb 24, 2020 • 22min
How to Succeed at Team Selling
Mike Montague interviews Nema Semnani on How to Succeed at Team Selling. In this episode: What is Team Selling? Attitude for selling as a team compared to selling as an individual Identify what role each person will play before going on the sales call Ask the prospect to explain to the team how we got to this point of the sales process Techniques for allowing the right people to talk at the right time Common problems/opportunities in team selling Nema’s favorite rule for team selling Best attitude, behavior and technique for How to Succeed at Team Selling The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses