

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Apr 10, 2020 • 5min
How to Succeed at Sandler Rule #14 - A prospect who is listening is no prospect at all
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Apr 6, 2020 • 23min
How to Succeed at Making Good Video
Mike Montague Interviews Corey Petree on How to Succeed at Making Good Video. In this episode: Best attitude, behavior, and technique for how to succeed at making good video Why video? Video connects differently What should you get clear on before you even start to make a video? What does it mean that your video has to have a story or a brand? Tips for creating a good video on your own How to choose a video content company Corey's favorite rule Learn More about Corey Petree and Story Store Media at: https://www.storystoremedia.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Apr 3, 2020 • 7min
How to Succeed at Sandler Rule #13 - No mind-reading
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Apr 1, 2020 • 20min
How to Succeed at Selling During a Crisis
Mike Montague interviews James Abraham on How to Succeed At Selling During a Crisis. What you and your sales team can do to keep selling during the coronavirus crisis and physical distancing. In this episode: Best attitude, behavior, and technique to succeed at selling during a crisis How uncertainty relates to sales There are still people buying right now What you can do right now to drive your business forward Actions/behaviors we should take during this chaotic time When to use personal communication and when to focus on business Why you need to change your goals and outcomes during a crisis Stock market investing during a crisis James' favorite rule for dealing with crisis The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 30, 2020 • 23min
How to Succeed at Taking Sandler Training
Mike Montague interviews Ron Emma on How to Succeed at Taking Sandler Training. In this episode: How Sandler Training can impact every part of your life How Sandler Training changes your sales process It's fun to tell a prospect "I don't think we're a good fit" Daily behaviors matter Use the video feature in all your Zoom calls – it makes a difference How to deal with pricing and procurement Ways to continuous improvement Ron's favorite one-liner Best attitude, behavior, and technique for How to Succeed at Taking Sandler Training Find Ron on LinkedIn at: https://www.linkedin.com/in/ron-emma-85400a1/ Learn more about EC Sourcing Group at: https://www.ecsourcinggroup.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 27, 2020 • 6min
How to Succeed at Sandler Rule #12 - Answer every question with a question
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 23, 2020 • 18min
How to Succeed at Leading During Rapid Change
Mike Montague interviews, Sandler author and director of Leadership for Organizational Excellence, Dave Hiatt, about How to Succeed at Leading During Rapid Change Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop. In this episode: Based on how to succeed at leading during rapid change, what is the best attitude, behavior, and technique to use? What it means to lead during rapidly change in times like these You need to re-evaluate goals and work positions more frequently to be prepared for times like these What are some of the key attitudes leaders need during times of rapid change? Proactively and intentionally increase your use of online meetings What to do right now with your goals, plans, and actions How to use your organizational tools to re-evaluate and set priorities with your employees How to communicate with your employees during rapid change Truly listen to your employees Dave's favorite quote for change Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop. he How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Mar 20, 2020 • 6min
How to Succeed at Sandler Rule #11 - Money does grow on trees, referral trees
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mar 16, 2020 • 23min
How to Succeed at Pricing Your Products and Services
Mike Montague interviews Andrew Gregson on How to Succeed at Pricing Your Products and Services. In this episode: How and why Andrew got into pricing – and the multiple ways to do pricing More people underprice than overprice Negative and positive beliefs about pricing Who makes the decisions on pricing? The story of the Corvette and the Mustang How to know if you have a pricing problem The price waterfall His favorite pricing model for services and intangibles You need an exit strategy Favorite business quote from Andrew Best attitude, behavior, and technique for How to Succeed at Pricing Find Andrew's book at: https://www.self-counsel.com/the-dark-art-of-pricing.html The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 13, 2020 • 4min
How to Succeed at Sandler Rule #10 - Develop a prospecting awareness
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/


