

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Apr 22, 2020 • 30min
How to Succeed at Ethical Selling During the Pandemic
Mike Montague Interviews Jody Williamson on How to Succeed at Ethical Selling During the Pandemic In this episode: Best attitude, behavior and technique to Succeed At Ethical Selling During the Pandemic Williamson’s Ethical Selling Model and Philosophy Applied to the Pandemic It’s unethical to sell someone something they don’t need It’s unethical to not sell someone something that does have a need Authenticity when selling a product is key There are people who need YOUR product Know what type of person you are selling to during this pandemic The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Apr 20, 2020 • 22min
How to Succeed with the Sales Software of the Future
Mike Montague interviews David Brown on How to Succeed with the Sales Software of the Future. Find David Brown on Linkedin: https://www.linkedin.com/in/davidbrown07/ Learn more about Sentia at: https://sentiacorp.com/ In this episode: What is the Sales Software of the Future? The difference in the use of software for the over 50 and the under 50 crowd Huge turnover of salespeople could be decreased with the right software What should be done by a salesperson and what could be done with software instead? Use voice augmentation when possible to help your salespeople What current software does and what we're looking for in the near future A little bit about David’s software and how it can help your salespeople Favorite quote to live by Best attitude, behavior, and technique for How to Succeed at the Sales Software of the Future Find David Brown on Linkedin: https://www.linkedin.com/in/davidbrown07/ Learn more about Sentia at: https://sentiacorp.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Apr 17, 2020 • 5min
How to Succeed at Sandler Rule #15 - The best presentation you will every give the prospect will never see
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Apr 15, 2020 • 26min
How to Succeed at Prospecting During a Crisis
Mike Montague interviews Mike Crandall about how to succeed at prospecting during the pandemic. In this episode: What some people mean when they say you shouldn’t sell during a crisis The right attitude to prospect the right way, right now It’s unethical to sell someone something they don’t need – but it’s also unethical to not sell them something they do need Remind yourself that you aren’t prospecting and selling everyone Mindset, intent, and goals will help you get better at prospecting Different behaviors to do during the crisis Use the Sandler Success Triangle The KARE model works really well right now What are the “good” and “bad” questions to ask prospects right now? What’s a win during a crisis? The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Apr 13, 2020 • 34min
How to Succeed at Being a Go-Giver
Mike Montague interviews Bob Burg on How to Succeed at Being a Go-Giver. Find Bob at https://thegogiver.com/. In this episode: What does it mean to be a Go-Giver? What selling really is Being a great salesperson is NOT about you Are you selling as a commodity or a resource? What do you do with a client who just wants to take from you? Don’t give someone you just met an elevator pitch Questions to ask someone you just met How to get a mentor Find the system that works for you Best attitude, behavior, and technique for How to Succeed at Being a Go-Giver Find Bob Burg and the Go-Giver books at: https://thegogiver.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Apr 10, 2020 • 5min
How to Succeed at Sandler Rule #14 - A prospect who is listening is no prospect at all
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Apr 6, 2020 • 23min
How to Succeed at Making Good Video
Mike Montague Interviews Corey Petree on How to Succeed at Making Good Video. In this episode: Best attitude, behavior, and technique for how to succeed at making good video Why video? Video connects differently What should you get clear on before you even start to make a video? What does it mean that your video has to have a story or a brand? Tips for creating a good video on your own How to choose a video content company Corey’s favorite rule Learn More about Corey Petree and Story Store Media at: https://www.storystoremedia.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Apr 3, 2020 • 7min
How to Succeed at Sandler Rule #13 - No mind-reading
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Apr 1, 2020 • 20min
How to Succeed at Selling During a Crisis
Mike Montague interviews James Abraham on How to Succeed At Selling During a Crisis. What you and your sales team can do to keep selling during the coronavirus crisis and physical distancing. In this episode: Best attitude, behavior, and technique to succeed at selling during a crisis How uncertainty relates to sales There are still people buying right now What you can do right now to drive your business forward Actions/behaviors we should take during this chaotic time When to use personal communication and when to focus on business Why you need to change your goals and outcomes during a crisis Stock market investing during a crisis James’ favorite rule for dealing with crisis The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mar 30, 2020 • 23min
How to Succeed at Taking Sandler Training
Mike Montague interviews Ron Emma on How to Succeed at Taking Sandler Training. In this episode: How Sandler Training can impact every part of your life How Sandler Training changes your sales process It’s fun to tell a prospect “I don’t think we’re a good fit” Daily behaviors matter Use the video feature in all your Zoom calls – it makes a difference How to deal with pricing and procurement Ways to continuous improvement Ron’s favorite one-liner Best attitude, behavior, and technique for How to Succeed at Taking Sandler Training Find Ron on LinkedIn at: https://www.linkedin.com/in/ron-emma-85400a1/ Learn more about EC Sourcing Group at: https://www.ecsourcinggroup.com/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses