The In Search SEO Podcast

What are the key insights that you should be extracting from your Rank Ranger SEO data? In this episode, Andreas shares four ways to extract SEO data from Rank Ranger including: 1. Keyword clustering 2. Look for quick wins 3. Competitor analysis 4. Schema For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

What makes standout content in 2023? That's what we're talking about today with a man who helps companies find and retain better, higher-paying clients who don't gobble up their time like Pacman. In this episode, Martin Huntbach shares 5 steps to attract better clients using standout content: 1. Create great content for your blog 2. Make sales with sales content 3. Prequalify leads with content 4. Use content to move clients to the next stage 5. Repurpose content across all platforms For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Have you ever been involved in a website migration that could have gone better? Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible. In this episode, Kaspar Szymanski shares five steps to survive a website migration, including: 1. Record server logs 2. Conduct an SEO audit 3. Address legacy issues 4. Plan ahead and choose the right moment 5. Monitor your progress For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #WebsiteMigration #SiteMigration #SEO #SEOtips #seotipsandtricks

Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: 1. How to write better prompts 2. What AI means to the future of SEO For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #chatgpt #contentmarketing #AI

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

How do you use newsjacking for link building? That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news break For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and Authoritativeness For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial