Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T?
In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy.
1. How AI is affecting E-E-A-T
2. Why did Google add Experience to E-A-T?
3. Why should you start with Trust?
4. Examples of Expertise and Authoritativeness
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