What has growth planning got to do with SEO? And what can SEOs learn from growth planning?
In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:
1. Shareholder's expectations around ROI planning
2. Understand your client's business model and sales process as well as they do
3. Center your keyword focus around the client's right-to-own
4. Plan campaign tactics for short-term, mid-term, and long-term value
5. Monthly and quarterly analytics
6. Stay in close communication with your clients about their ever-changing business priorities
For more Episodes of the In Search SEO podcast:
www.rankranger.com/blog/podcasts
Rank Ranger:
www.rankranger.com/
Start a free Rank Ranger trial:
www.rankranger.com/free-trial
The In Search SEO Podcast