The In Search SEO Podcast

Have you ever submitted your entry for an SEO award and seen nothing but tumbleweed? What went wrong? In this episode, Victoria Olsina shares three things that SEOs need to do better with their award entry including: 1. Mention the ROI 2. Describe your target audience 3. Specify what you did

Are you ambitious in your SEO career but struggling with confidence? In this episode, Adrijana Vujadin shares three reasons you may be struggling with confidence in your SEO career including: 1. Overwhelmed by SEO updates 2. Don't know how to handle stress 3. Unsure of which SEO career path to choose

What links should you be building to your site in 2023? In this episode, Amit shares five types of backlinks SEOs should work on building in 2023, including: 1. Guest post outreach 2. Government websites 3. HARO (Help a Reporter Out) 4. Resource Pages 5. Resource Links

How well are you leveraging the power of your content teams? In this episode, Ashley Liddell shares five ways SEOs should embrace content teams, including: 1. Focus on outcomes over outputs 2. Move away from being robots and embrace creativity 3. Move away from perfection paralysis 4. Embrace experience is Queen alongside content is King 5. Conduct the band, don't dictate to it

Is AI capable of writing long-form content that you can publish in a set-and-forget manner on your blog? And if so, how do you do it? And is it a good idea? In this episode, Julia McCoy shares how to 10x your content with AI content creation. 1. Why should you embrace AI content creation? 2. What is AIO and what does it mean to you? 3. Should humans edit AI content? 4. Using local language in your AI content 5. What is the best structure for long-form articles? 6. What content should AI not be used for? 7. Will AI content diminish the value of content as a whole? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/

There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment? In this episode, Anne Berlin shares how to advance your career as an in-house SEO, including: 1. What career challenges are in-house SEOs facing? 2. Should you accept a career path where you aren't doing the things you love? 3. Building an aspirational community 4. Adding value beyond your role 5. Focus on things that will move the needle on conversion For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

Anna Uss, a programmatic SEO expert, shares 5 key things to know about programmatic SEO. Topics include structuring programmatic assets for users and Google bots, content production strategy, unique SEO metadata, structured data and breadcrumbs, and the importance of monitoring.

Are you stuck in the past with your eCommerce SEO? In this episode, Yvie Ansari shares 5 ways that eCommerce businesses need to take advantage of, including: 1. Be strategic and customer-centric in approach 2. Focus more on UX 3. Learn how to compete in a noisy space 4. Understand what eCommerce works now 5. Learn how to scale your eCommerce SEO with AI technologies For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

How efficient is the internal linking in your site structure? In this episode, Sally Raymer shares 3 ways to optimize your site structure with internal linking, including: 1. Your site navigation 2. Home page link equity 3. Link blocks For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

What exactly does being neurodivergent mean? And how does it impact someone's role as an SEO? And how can you better assist someone who's neurodivergent in your team? That's what we're covering today with a man who recently ran the Brighton marathon. He's passionate about using his neurodivergence to his advantage. And he specializes in on-site and technical SEO. A warm welcome to the In Search SEO podcast, the founder of The Good SEO company, Heike Knip. In this episode, Heike shares how why being neurodivergent shouldn't stop you from being a top SEO: 1. What does being neurodivergent mean? 2. Examples of not asking a neurodivergent person the right way 3. How to help a neurodivergent person work with a team 4. How recruiters can give neurodivergent people a fair opportunity For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp