The In Search SEO Podcast
5 key things you need to know about programmatic SEO - with Anna Uss
Jul 18, 2023
Anna Uss, a programmatic SEO expert, shares 5 key things to know about programmatic SEO. Topics include structuring programmatic assets for users and Google bots, content production strategy, unique SEO metadata, structured data and breadcrumbs, and the importance of monitoring.
18:29
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Quick takeaways
- Structure programmatic SEO landing pages in a logical and user-friendly sequence with elements like breadcrumbs to facilitate easy navigation.
- Utilize metadata and structured data, such as FAQ schema, to improve search engine indexing, user understanding, and navigation of programmatic assets.
Deep dives
Key Point 1: Structure your programmatic assets for user and search engine navigability
Programmatic SEO involves creating landing pages at scale to drive traffic from long-tail keywords. To ensure the success of these pages, it is important to structure them in a logical sequence that is easily crawlable, navigable, and user-friendly. This involves mapping out the path for users to navigate through the page, incorporating elements like breadcrumbs to facilitate easy navigation. The structure of the pages should be well-connected to the website structure, allowing users to access and explore different types of integrations or combinations of products.
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