The In Search SEO Podcast

Welcome to episode 181 of the In Search SEO podcast. What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 180 of the In Search SEO podcast. What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK. https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 179 of the In Search SEO podcast. What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

Welcome to episode 177 of the In Search SEO podcast. Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including: 1. Handling variations 2. Pagination 3. Faceted navigation

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including: 1. How to craft compelling brand pages 2. The importance of showcasing authentic customer testimonials 3. How to harness the power of customer reviews

What, if anything, can SEO learn from PPC? In this episode, Amanda shares three things that SEO can learn from PPC including: 1. Generate content ideas 2. A/B testing 3. Create personas from PPC data

We've all seen the AI headlines recently and on this episode, we're aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now? In this episode, Ben Howe shares five ways that generative AI is changing search including: 1. Challenging the long-established status quo of Google's dominance. 2. Measurement and reporting as we know it might become a near-impossible nightmare. 3. Sites will get less top-of-funnel traffic