The Amp

Ampere Analysis
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Jul 15, 2021 • 31min

Content satisfaction, TikTok & Euro 2020 and a strong start for Discovery+

In the latest episode of The Amp, Ampere Research Director, Richard Cooper is joined by Richard Broughton, Maria Dunleavey and Annabel Yeomans. Richard discusses his latest report looking at the growth of consumers who almost never struggle to find content to watch, and the factors which are driving this growth. Maria discusses TikTok's userbase and how its partnership with the Euros 2020 could attract untapped demographics. Finally, Richard chats to Annabel about early adopters of discovery+ in the US, and whether they differ from Discovery's core consumer base.Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Jun 3, 2021 • 38min

Amplified: Driving sports engagement through digital

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Minal Modha is joined by Daniel Ayers, Consulting Partner at Seven League and Varoon Bose, Director of special projects for social at Bleacher Report. They discuss how rights holders can engage sports fans in the digital age, differing content strategies across regions, and how sports organisations can reach new audiences. Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisFollow Bleacher Report on Twitter: @BleacherReportFollow Seven League on Twitter: @7LeagueSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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May 6, 2021 • 30min

Rethinking legacy media, the Super League & why subscription gaming users churn

In episode nine of season two of The Amp, Ampere Research Director, Ed Border is joined by Guy Bisson, Daniel Harraghy and Louise Shorthouse who speak across the TV, Sport and Games industries. Guy discusses his latest report on the impact of streaming on legacy media. Ed talks to Dan about the economics behind the recently attempted football Super League. Finally Louise explains the causes of churn amongst subscription gaming subscribers globally. Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Apr 8, 2021 • 27min

Amplified: Women's representation in the media industry: How data can drive change

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Alice Thorpe is joined by Melissa Silverstein, founder and publisher of Women and Hollywood and Nina Goswami, Creative Diversity Lead at The BBC. They discuss the ways in which content producers globally can and are using data to drive structural change for women in the media industries.Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFind out more about BBC's 50:50 The Equality Project hereFind out more about Women and Hollywood hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Mar 25, 2021 • 33min

Measuring the popularity of content, TV advertising outlook & games console sales boom

In episode seven of season two of The Amp, Ampere Executive Director, Guy Bisson is joined by Ed Border, Hannah Walsh, Jack Genovese and Piers Harding-Rolls. Ed discusses Ampere's brand new metric that looks at the popularity of film and TV titles. Hannah and Jack take us through the latest trends in Western European and US TV advertising. Finally, Piers talks about the boom in sales of games consoles during the pandemic, and shares Ampere's latest forecasts on the console market. Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Jan 21, 2021 • 20min

Compounding, Disney+, AVoD & profiling US gamers

In episode six of season two of The Amp, Ampere Consumer Research Lead Minal Modha is joined by Guy Bisson, Tony Maroulis, Rahul Patel and Louise Shorthouse. Guy shares his thoughts on this year's big streaming trend, Compounding. Tony shares Ampere's latest figures on Disney+, analysing exactly how they've exceeded expectations and the key drivers behind their success. Rahul draws on his research from his latest report looking into the opportunity for US AVoD services in the UK. Finally, ahead of Ampere's Games service launching, Louise shares findings from our Q4 2020 Games Consumer survey, and what they tell us about the US games market. Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Nov 12, 2020 • 24min

Quibi's content sell-off, US SVoD inflection point & ProSieben's diversification strategy

In episode five of season two of The Amp, Ampere Executive Director, Guy Bisson is joined by Fred Black, Minal Modha and Hannah Walsh. Guy talks to Fred about Quibi's content fire sale and the future potential of Quibi's substantial library of originals. Then Minal takes us through several inflection points that have been reached in terms of the growth of streaming viewing in the US. Hannah draws on research from her latest report looking at ProSieben's diversification strategy in the face of an increasingly challenging advertising market. Introduction and production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Oct 8, 2020 • 31min

Viewing habits in Q3, HBO Max & Peacock, Pay TV, and the rise of unscripted

In episode four of season two of The Amp, Ampere Research Manager Daniel Gadher is joined by Richard Broughton, Toby Holleran, Annabel Yeomans and Alice Thorpe. Daniel talks to Richard about our latest data from our Q3 wave of Consumer research. Then Toby discusses the impact that COVID-19 has had on the pay TV industry looking at the Q2 financial results. Annabel shares her current research on initial uptake of two major entrants to the streaming market, HBO Max, and Peacock. And finally, Alice draws on research from her latest report on SVoD unscripted formats.  Hosted on Acast. See acast.com/privacy for more information.
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Sep 10, 2020 • 23min

Netflix top titles, HBO Max, Epic vs. Apple & Premier League's 3PM blackout

In episode three of season two of The Amp, Consumer Research Lead Minal Modha is joined by Tingting Li, Piers Harding-Rolls and Ben McMurray. Tingting and Minal discuss Netflix top titles and how these have changed during the lockdown period, as well as HBO Max and its launch catalogue. Piers draws on findings from his latest report on Epic Game's strategic ambitions and why it's recently come into conflict with Apple's app store policy. Finally, Ben discusses the Premier League's decision to drop the 3 PM blackout window, and whether this will have a knock-on effect on the Premier League’s broadcast deals.Introduction and production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.
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Aug 13, 2020 • 24min

Production, PVoD, the rise of k-drama and the real impact of lockdown

In episode two of season two of The Amp, Executive Director Guy Bisson is joined by Daniel Gadher, Alice Thorpe, Orina Zhao and Peter Ingram. Daniel draws on the latest Q2 results and what these tell us about the impact the lockdown quarter has had on the advertising sector. Guy and Alice discuss production resumption and when we can expect a return to normality. Orina draws on findings from her latest report on the increase in popularity of Korean content, and Peter shares with us his research on the rise of PVoD and what a typical studio release strategy will look like post COVID-19.Introduction and production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

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