

The Amp
Ampere Analysis
The Amp Podcast is brought to you by Ampere Analysis, a media research firm based in London. This podcast discusses the latest insights and trends across the global media, sports and games industry.Production by Rory Gooderick.Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jan 26, 2023 • 34min
2022 and beyond: Key trends across TV, Games, and Sports.
Joining the discussion are Lottie Towler, a media expert, Fred Black, an industry analyst, Ben McMurray, a future-focused thinker, and Louise Shorthouse, a gaming and sports trendspotter. They explore how the 2022 cost of living crisis reshaped subscription models and consumer spending. The guests dive into shifting media consumption, the rise of cross-medium IP adaptations, and how streaming changes sports engagement. They also touch on the impact of social media on viewer interaction and the evolving landscape of gaming.

Dec 1, 2022 • 24min
Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content.
In this insightful discussion, Orina Zhao, who specializes in APAC streaming metrics, delves into Netflix's bold move to an ad-supported tier, analyzing market dynamics and pricing strategies. Olivia Deane reveals trends in the commissioning and cancellation of original content, reflecting the pressures facing major platforms. Josh Rustage highlights the demographic skews in US streaming content, offering intriguing insights into audience preferences and the strategies that leading services like Amazon and Disney+ use to cater to diverse viewers.

Oct 27, 2022 • 35min
How are streaming services adapting their content strategies to grow?
Nick Thomas is joined by Rahul Patel, Mayssa Jamil and Jack Genovese. Rahul discusses the weaknesses of Netflix's movie strategy compared to its TV series offering. Mayssa looks at the rise of big-budget franchises funded by the global streaming services. Finally, Jack details the role of sports rights in the streaming wars, and why we shouldn't expect Netflix to get involved anytime soon. Production by Rory Gooderick.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Sep 29, 2022 • 38min
Cross-media IP, European PSB funding & EPL revenue distribution
Ed Border is joined by Lottie Towler, Neil Anderson and Daniel Harraghy. Lottie discusses how movie and TV franchises have been over lapping with games industry IP. Neil looks at the decision in France to scrap the TV licence fee, and what this might mean for the future of PSB funding across Europe. Finally, Dan explores the distribution of TV revenues in the English Premier League and the factors impacting why it should be changed going forward.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Aug 11, 2022 • 24min
The opportunity in women's sport, games vs. video & global data usage in 2021
Richard Broughton is joined by Minal Modha, Louise Shorthouse and Hazel Ford. Minal discuss the growth of women's sport, debunking some of the myths around its fan base and uncovering the opportunities after England's win the Euros. Louise looks at the attention economy and the relationship between online video and games. Finally Hazel discusses global data traffic in 2021, with a focus on how video usage has driven consumer demand for data.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Jun 1, 2022 • 40min
Netflix account sharing, streaming renewals & BBC Three move to linear
Fred Black is joined by Izzy Charnley, Olivia Deane and Tom Hope-Stone-Bell. Izzy discusses account sharing at Netflix, looking at the demographics and content preferences of account sharers and how this issue affects the wider sector. Olivia looks at streaming renewals which have recently hit an all time high in the US. Finally, Tom outlines BBC Three's move back to linear TV having moved online in 2016.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Mar 24, 2022 • 38min
Netflix driving new audiences to F1, the most influential content & the impact of award ceremonies
Lottie Towler is joined by Minal Modha, Rahul Patel and Peter Ingram. With the new season of Netflix's Drive to Survive round the corner, Minal investigates the impact Netflix has had on F1 audiences and how Netflix has benefitted from the partnership. Rahul discusses the 'influence score' created by Ampere to observe what the most culturally influential content is. Finally, ahead of The Oscars, Peter explores the profile of Academy and Golden Raspberry Award nominated film titles since 2000, the benefits to services and studios of their film catalogues winning at either awards.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Feb 3, 2022 • 33min
Amplified: Visibility, sponsorship and media rights: The growth of women's sport in the UK
The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Minal Modha is joined by Sue Anstiss MBE, CEO of Fearless Women and author of the book Game on: The unstoppable rise of women's sport, and Jonathan Licht, Managing Director of Sky Sports.They discuss the transition women's sport has been going through in recent years, the role of traditional and new media in its growth and the value it offers to sponsors, broadcasters and advertisers.Producer: Henry BeckwithResearcher: Rory GooderickFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Nov 11, 2021 • 29min
The shrinking SVoD window, Netflix localisation & younger demographics return to cinema
Toby Holleran is joined by Guy Bisson, Richard Cooper and Isabelle Charnley. Guy discusses the shrinking windowing timelines for licensing content SVoD. Richard explores the formula behind Netflix's localisation strategy and finally Isabelle talks about how younger demographics are spearheading the return to cinema.Production by Henry Beckwith.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

Sep 16, 2021 • 22min
OTT aggregation, Netflix and games & why Sony bought Crunchyroll
Hannah Walsh is joined by Tony Maroulis, Piers Harding-Rolls and Rory Gooderick. Tony discusses the changing dynamics and increased importance of OTT aggregators. Piers talks us through Netflix's entrance into gaming industry and Rory outlines why Sony recently bought anime streaming service Crunchyroll and what this move means for the company going forward.Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.