Amplified: Driving sports engagement through digital

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Minal Modha is joined by Daniel Ayers, Consulting Partner at Seven League and Varoon Bose, Director of special projects for social at Bleacher Report. They discuss how rights holders can engage sports fans in the digital age, differing content strategies across regions, and how sports organisations can reach new audiences.

Production by Henry Beckwith

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