Production, PVoD, the rise of k-drama and the real impact of lockdown

In episode two of season two of The Amp, Executive Director Guy Bisson is joined by Daniel Gadher, Alice Thorpe, Orina Zhao and Peter Ingram. Daniel draws on the latest Q2 results and what these tell us about the impact the lockdown quarter has had on the advertising sector. Guy and Alice discuss production resumption and when we can expect a return to normality. Orina draws on findings from her latest report on the increase in popularity of Korean content, and Peter shares with us his research on the rise of PVoD and what a typical studio release strategy will look like post COVID-19.

Introduction and production by Henry Beckwith

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