What is unified commerce? During this panel at Disruption Forum Retail, Jakub Czerwiński, VP CEE at Adyen, defined this term and explained how many benefits this strategy can bring to retailers. Jakub also emphasized the importance of collecting data from both online and offline sources and presented examples of implementing data-driven business decisions in practice. Throughout the panel, Jakub shared:How unified commerce differs from omnichannel & multichannel approaches.The role unified commerce will play in helping retailers build competitive advantage mainly on customer experience.How does unified commerce work at Adyen - what are the pillars of the products?What kind of decisions companies can make having data about customers centralized on a single platform.Moderator: Filip Sobiecki, NetguruThis episode was recorded during Disruption Forum Retail 2021 by Netguru. Find out more at https://hubs.ly/H0X_0p10

Alina Cahill, Product Lead at Wolt, brought us in on how they’re using the app’s information architecture and mental models to create a frictionless experience for customers in the digital world. Wolt’s vision is to build a digital version of the shopping mall in your pocket. During her chat with us, Alina discussed the following matters:What is information infrastructure and architecture?The definition of mental models.How mental models can be leveraged to make the process of online shopping easier and more intuitive for the consumer.What makes customers stay longer and use the product repeatedly? Is there one, main purpose of ecommerce experience compared to customer experiences at brick-and-mortar stores?Moderator: Tomasz Grynkiewicz, NetguruThis episode was recorded during Disruption Forum Retail 2021 by Netguru. Find out more at https://hubs.ly/H0X_0p10

Speakers: Andrea Tassistro, CEO at Foodetective and Romain Colnet, Innovation Business Development Manager at Worldline Global. We will discuss how these two worlds are getting closer to each other, in particular in the payment space.Moderator: Filip Sobiecki, NetguruThis episode was recorded during Disruption Forum Retail 2021 by Netguru. Find out more at https://hubs.ly/H0X_0p10

During this panel at Disruption Forum Retail, Milena Lazarevska, VP Commercial Quick Commerce at Delivery Hero, talked about the rapid growth of quick commerce and different approaches to the operational aspect of this service. She also discussed how quick commerce addresses the changes in consumer behavior and what customer problems it solves.Throughout the panel, Milena answered the following questions:How has the pandemic influenced consumer habits and behaviors?Which of these habits will stay with us after the pandemic?What’s the other model of playing in quick commerce, apart from having your own dark stores?How much of their shopping do customers want to be delivered to their homes?What’s more important in quick commerce: the density or the breadth of what a customer can order?Are autonomous vehicles the future of delivery?What are the future plans for the development of the quick commerce project at DeliveryHero?Host: Filip Sobiecki, Netguru.This episode was recorded during Disruption Forum Retail 2021 by Netguru. Find out more at https://hubs.ly/H0X_0p10

How does Klarna, the buy now, pay later giant, offer such a smooth shopping experience for customers?Klarna has made it more affordable and easier to checkout on online shopping sites for many, and usage only increased during the pandemic.To talk about the design side of things, Ege Altunsu, Product Design Lead, Design Manager at Klarna, joined this episode of Disruption Talks.Ege explains how Klarna was able to get ahead in the market, scale up quickly, and still maintain a high level of service for customers and merchants. Ege also shares what it’s like to be a product designer and lead a large design team efficiently. Hosted by Toto Castiglione.

How sustainable are the brands you purchase from? In the past, not many people will have asked this question, but things are changing.Sustainability has become an increasingly crucial factor in purchasing decisions. According to a recent survey by IBM, 60% of consumers are willing to change their shopping habits to reduce environmental impact.Nearly eight in 10 respondents indicate sustainability is important for them. Of those who say it is very/extremely important, over 70% would pay a premium of 35% more, on average, for brands that are sustainable and environmentally responsible.Awareness and education have been key to this shift in consumer behavior. People are demanding more transparency from brands they buy from, thanks to the likes of ecolytiq. In this episode of the new Disruption Talks series, Sustainability in Retail, Jinder Kang, Innovation Consultancy Lead at Netguru, and Gio Giacobbe, CEO at ACBC, talk about whether brands can stay authentic while being sustainable.Hosted by Nat Chrzanowska.

What does it take to become a great product manager? We asked someone who has been both a product manager and a coach for others, Lisa Mo Wagner.Lisa has had an impressive career to date and has made it her mission to help others develop their ideas, confidence and skills to move ahead in the product management world.She joined this episode of Disruption Talks to discuss her career journey up until now, how she got where she is, her tips for others, and what makes a great coach and product manager. Hosted by Pedro Sousa.

In the booming world of fintech, more and more new finance startups are prioritizing ethics and sustainability. We have had a few examples on Disruption Talks already, but this time we spoke with the Head of Growth and one of the founding members of insha, Mehmet Burak Dikmen. insha is a German fintech startup that brands itself as “an account with principles.” It offers an innovative and digital account with a range of financial products in a handy all-in-one solution to help you save and grow your money. It originally started as a financial solution for Muslims in Germany, but the founders realized that more and more people were looking for ethical and sustainable finance solutions. They expanded their business model and plan to continue doing so across Europe. Hosted by Filip Sobiecki.

Over the past few years, we’ve seen a rise of freelancers, contractors, gig economy workers, and those who blend both employment and self-employment.As the future of work adapts quickly, politics and regulations around tax have some catching up to do. Tax is one of the challenges of being a freelancer, and it’s something that Kontist aims to help solve. Kontist is a neo bank and tax advisory solution for freelancers. In this episode of Disruption Talks, we spoke with the CEO of Kontist, Christopher Plantener, about Kontist, business, freelancing, and much more.

People ignore design that ignores people.What is the current state of design in the financial world? How to build more inclusive designs/customer experiences?During this Disruption Talks we’ll try to find answers to these questions together with Shelley Armstrong, VP User Experience & Design at Finastra. Shelley has over 20 years of experience in building customer experience and user design in the software space. While working as Creative Director at Microsoft, she launched Xbox, Xbox 360 (the 6th highest-selling video game console in history), and Zune. As a Senior Director of Customer Experience & User Interface Design at NCR, she launched their software design organization from the ground up, growing the team to 80 employees across the U.S., U.K., Europe, and India.Join us to listen about how the finance industry should adapt its design to customer needs.Hosted by Filip Sobiecki.