If you’re a fan of this podcast series, you probably know that we recently had Lucas Bédout, Head of Engineering at Spendesk recently on our show. What has changed since then? Well, actually A LOT as Spendesk has just become a unicorn 🦄 and their growth rates are formidable. We invited Spendesk’s Head of Marketing Stephanie Bowker to discuss the nuts and bolts of growing and scaling a b2b fintech, positioning differences between Europe and the US, what are the metrics that help her decide if her team’s branding efforts are working, and building successful links between the community and the product. This one is a must-listen for everyone struggling with scaling up digital products.
Hosted by Ola Prejs, Head of Growth at Netguru.