Nowadays, the world of fintech is much larger and more complex than ever before. It’s not just about banking anymore. It’s evolved into something much bigger.

You can now throw brokerage, insurance, payments, lending, investments, and even crypto into the mix. All of these different financial verticals have different uses, regulations, tools, and accounts to manage them — making financial services fragmented by nature.

The problem with this fragmentation is that consumers have to manage their money through a range of different tools from different providers. As none of these tools are really designed to integrate with each other, it’s up to the customer to manage it all individually.

In other words, it can be a great hassle, time-consuming, and makes for an overall poor user experience.

Aiming to solve the problem is Rize, a fintech-as-a-service provider designed to pull these different verticals together under one roof. Rize does this by using Synthetic Accounts technology, which seamlessly integrates checking, saving, and individual brokerage into one API fintech builders can use.

In this episode of Disruption Talks, CEO and Co-Founder of Rize, Justin Howell, explains how its embedded fintech service works.

Hosted by Filip Sobiecki.