The Physics of Startups with Rob Snyder
Rob Snyder
Most founders are stuck in the pain cave - and no one can tell them why.
This podcast is for founders who want to understand why some startups take off and other's don't.
- With Rob Snyder (3x founder, Harvard Innovation Lab fellow, ex-HBS and McKinsey).
- Practical insights to help founders escape the pain cave and build profitable businesses.
PMF newsletter: https://howtogrow.substack.com
Work with Rob: https://www.robsnyder.org
Contact: rob@reframeb2b.com
This podcast is for founders who want to understand why some startups take off and other's don't.
- With Rob Snyder (3x founder, Harvard Innovation Lab fellow, ex-HBS and McKinsey).
- Practical insights to help founders escape the pain cave and build profitable businesses.
PMF newsletter: https://howtogrow.substack.com
Work with Rob: https://www.robsnyder.org
Contact: rob@reframeb2b.com
Episodes
Mentioned books
Jul 24, 2025 • 30min
The Startup Landscape: Waves, Dams, and Rivers
Explore how individual demand transforms into market momentum through the fascinating framework of waves, dams, and rivers. Waves represent suddenly urgent priorities, while dams illustrate pent-up demand waiting for the right solution. Rivers signify steady markets catering to niche needs. Learn how timing, regulation, and cultural shifts drive these dynamics, and discover why successful founders excel at recognizing their position within these market metaphors. Engage in the conversation about the strategic importance of aligning products with real customer needs.
