Full blog post: ⁠Rob Snyder discusses how startups find product-market fit (PMF) , including the *case study* and the *factory*, which are essential for identifying customer demand and navigating the sales and delivery process. The discussion covers the complexities of the startup journey, the significance of demand, and the need for founders to focus on solving bottlenecks in their sales and delivery processes.

Takeaways- PMF has historically been poorly defined, but it's possible to demystify.- Founders need to focus on sales earlier in their journey.- Identifying bottlenecks in the sales process is crucial for success.- Demand is a key indicator of product viability.- Achieving PMF is really freaking hard. "Nothing works until everything works." - Founders should be prepared to iterate on their strategies.Chapters00:00 - Introduction to Product Market Fit01:52 - Understanding the Importance of Sales05:15 - The Case Study Framework09:42 - The Case Study Factory12:32 - Identifying Bottlenecks in the Process15:09 - Challenges in Pipeline Development22:13 - Navigating the Sales Process26:09 - Identifying Signals in Sales Processes26:58 - Navigating the Sales Process28:07 - From Sales to Delivery30:29 - The Importance of Onboarding and Customer Engagement34:01 - Understanding the Complexity of Sales and Delivery38:00 - Case Study: Jump's Pivot to Financial Advisors40:43 - Finding Intense Demand: A Key to Success42:15 - The Pain Cave: Nothing is Solved Until Everything is Solved44:52 - Recognizing Real Demand48:37 - Implications for Founders----

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The path to PMF demystified (finally)