
Strap on your Boots
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Latest episodes

Jul 22, 2024 • 15min
Episode 260: Zero to CEO: How To Turn Your Reach Into Revenue with Neil Ateem
Join me in this episode of Zero to CEO as I speak with Neil Ateem, the cofounder of Multiplier, about turning organic followers into customers that generate millions in revenue. Neil shares his methods and insights on why views, likes, and followers are vanity metrics and what businesses should focus on instead. We discuss how to successfully launch a product, the biggest mistakes businesses make with their offers, how to sell before your product is ready, and the most powerful business model in the world. This episode is packed with practical advice to help you scale your business and achieve outstanding results.

Jul 15, 2024 • 16min
Episode 259: Zero to CEO: From homeless to millionaire with Grace Vandecruze
Join me in this episode of Zero to CEO as I speak with Grace Vandecruze, a visionary mountain climber and accomplished business leader who transformed her life from homelessness to millionaire status. Grace shares her unique insights and personal experiences, discussing the challenges she faced and the lessons she learned along the way. As the Founder and Managing Director of Grace Global Capital LLC, Grace has advised on over $25 billion in insurance transactions and has extensive expertise in mergers, acquisitions, and capital raising. We explore her journey, the importance of shifting mindset to build wealth, reducing the risk of outliving savings, and maximizing the use of insurance as a key financial pillar. Grace's story is one of resilience, determination, and strategic success, offering invaluable inspiration and practical advice for anyone looking to achieve financial abundance. Become a Wealth Builder at https://wwamasterclass.com

Jul 8, 2024 • 15min
Episode 258: Zero to CEO: Navigating the Future of AI with Mfon Akpan
Join me in this episode of Zero to CEO as I speak with Accounting Professor and Researcher Mfon Akpan about the future of artificial intelligence. We dive into the latest trends, breakthroughs, and applications of AI technology, exploring how these advancements are shaping various industries and everyday life. Gain valuable insights from industry experts and discover practical applications that can help you stay ahead in the AI revolution. Whether you’re an AI enthusiast, a tech professional, or simply curious about the future, this episode will keep you informed and inspired.

Jul 1, 2024 • 15min
Episode 257: Zero to CEO: Building Kidmoto from the Ground Up with Nelson Nigel
Join me on this episode of Zero to CEO as I speak with Nelson Nigel, the inspiring Founder and CEO of Kidmoto Technology. Nelson shares his incredible journey from overcoming a life-threatening accident to identifying a critical gap in transportation services for parents and bootstrapping Kidmoto into a successful company. With an impressive seven-figure annual revenue, Nelson discusses the strategies that helped him acquire his first 1,000 users, the evolution of his user acquisition strategy, and the unique challenges of managing a two-sided marketplace. We also delve into his approach to pricing, customer satisfaction, team management, and the crucial role of data in driving growth. Whether you’re an aspiring entrepreneur or a seasoned business leader, Nelson’s story and insights offer valuable lessons in resilience, innovation, and leadership.

Jun 24, 2024 • 16min
Episode 256: Zero to CEO: Revolutionizing Data Management with Ori Rafael
In this episode of Zero to CEO, I speak to Ori Rafael, the CEO and Co-Founder of Upsolver, a platform designed for lakehouse ingestion and management that helps software and data engineers deliver reliable datasets quickly, saving businesses both time and cost. Ori shares his insights on the significant technological milestones Upsolver has achieved, such as making data engineering skills optional for data lakes, optimizing S3 storage for faster queries, and scaling the platform to handle 5 million events per second. We discuss the importance of partnerships with industry giants like Amazon Web Services, Snowflake, and dbt Labs, and how Upsolver has attracted major clients like Centene Health, ConocoPhillips, and Unity Games. With nearly 20 years of experience in data integration and database management, Ori explains why the lakehouse is the next big thing in data, the challenges it faces, and the future of data storage and analysis. Tune in to learn how lakehouses are revolutionizing the way we handle data and why your business might need one.

Jun 17, 2024 • 15min
Episode 255: Zero to CEO: Mastering Business Success and Leadership with Brad Sugars
Join me on this episode of Zero to CEO as I talk with internationally renowned business coach and best-selling author Brad Sugars. With over 30 years of experience in the entrepreneurial space, Brad has become one of the world’s leading business coaches, lending his expertise to over nine companies as a CEO. We’ll dive into transformative business strategies that generate wealth, the importance of customer-centric operations for entrepreneurial success, and the art of ‘buying customers’ for guaranteed results. Brad also shares his insights on excelling in business leadership and professional development. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with valuable advice from a true business guru.

Jun 10, 2024 • 15min
Episode 254: Zero to CEO: How to find a great name for your startup with Grant Polachek
Join me on this episode of Zero to CEO as I chat with branding and naming expert Grant Polachek about the crucial steps to finding a great name for your startup. We’ll explore why epic brand names like Nike and Google matter and how a name is directly linked to the branding experience. Grant shares his insights on the importance of securing a great domain, when a brand should consider rebranding, and the role of AI in the naming and branding industry. Whether you’re at the beginning of your startup journey or considering a rebrand, this episode is packed with valuable advice on choosing a name that sets your business apart.

Jun 3, 2024 • 16min
Episode 253: Zero to CEO: Unlocking Exponential Business Growth with Nader Sabry
Join me on this episode of Zero to CEO where I sit down with Nader Sabry, a mastermind in exponential growth and a pioneering growth hacker who has earned the title the guy you don’t want your competition to hire. Nader will dive into the essence of growth science, a concept he coined that encapsulates innovative strategies for skyrocketing business growth. He’ll share insights on how only the top 1% of companies utilize certain growth hacking tactics and discuss the clear patterns that differentiate businesses that fail from those that achieve exponential growth. We’ll also explore why growth hacking is set to become the most critical skill of the future, with an expected demand for 1.2 million growth hackers by 2030, and how you can stay ahead by recruiting top talent in this field before your competitors. Tune in for a transformative conversation filled with actionable tips to multiply your business’s success.

May 27, 2024 • 18min
Episode 252: Zero to CEO: Building a Business in a War Zone with Mark McNamee
In this gripping episode of Zero to CEO, I delve into the remarkable journey of Mark McNamee, a daring entrepreneur who relocated to Kyiv, Ukraine, to establish the Ukraine Business Network. Against the backdrop of a war zone, Mark’s story unfolds as he navigates the challenges of starting a business without knowing the local language and with no initial income. Join us as we explore the essential skills needed to thrive in such demanding conditions, including adaptability, networking, and managing expectations. Mark also discusses his strategic approach to finding a niche in the market, the political and business implications of China’s ties with Russia, and his initiatives for workforce development in Ukraine. This episode is a deep dive into the courage and innovation required to contribute to a nation’s reconstruction while harnessing local talent to reform its business ecosystem.

May 20, 2024 • 16min
Episode 251: Zero to CEO: Unlocking Business Growth Through Creative Writing with Blake Reichenbach
Join me on this episode of Zero to CEO where I talk with writer and entrepreneur Blake Reichenbach about the power of merging creative and business writing to elevate your business. Blake is launching his new venture, Howdy Curiosity, a dynamic platform that starts as a non-fiction bookshop but is set to evolve into much more, including book clubs, professional development, and strategic team initiatives. Throughout our conversation, we explore how belonging to a creative community can enhance your writing, the art of balancing writing with personal and professional life, and the transformative steps to becoming a successful non-fiction author. Blake also shares his insights on how the fusion of creative and business writing can significantly benefit business clients and discusses the top writing resources of 2023. This episode is a must-listen for any professional looking to break the mold and drive growth through curiosity and community.