Strap on your Boots

In this episode of Zero to CEO I speak to HARO expert Morgan Taylor about the importance of building your online presence in today’s business landscape. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives’ authority online. They specialize in getting high DR backlinks (60+) from publications like Business Insider, Ask Men, Forbes, and HuffPost, and have placed 3000+ backlinks for their clients, who include $100M annual recurring revenue companies and founders with $1B+ exits. Morgan has worked in marketing with a focus on SEO for 6+ years and, together with his Co-Founder at Jolly SEO, was among the first to truly productize journalist outreach for link-building purposes on platforms like HARO. We discuss the importance of building your online presence in today’s business landscape. How to use HARO to get free press for your business, which will help you get your name out there, get quality backlinks, build your authority and drive more traffic to your website. And Morgan’s expert tips for small business SEO strategy in 2022.

In this episode of Zero to CEO I speak to artist and author David Drebin about how to establish yourself as a powerful brand. Join acclaimed artist and author David Drebin as he shares his journey from waiter to renowned photographer and artist. Learn the secrets to establishing yourself as a powerful brand and maintaining leadership in your field. Discover how David impacts the world through creativity and purpose, and gain insights on staying focused and creative. With over 25 years of experience, David has worked with iconic brands and A-list stars, and his work has been featured in top publications and galleries worldwide. Don’t miss this opportunity to learn from one of the most successful artists of our time.

In this episode of Zero to CEO I speak to Jonathan Baktari MD about the Top 10 Mistakes CEOs Make. There really is no CEO school per say, so people often make a series of predictable and avoidable mistakes in growing their organization. The best way to get around this is to learn from others so you can improve your learning curve. Dr. Baktari and I cover culture, hiring, leveraging technology, product development, and understanding your competition.

In this episode of Zero to CEO I speak to Investor, Founder, Author Ron Bauer about how to raise capital in a digital world. Ron shares his expertise on raising capital and scaling a startup in the digital age. In this episode, you’ll learn how to take your idea and launch a successful startup, tips for becoming a lead authority in your space and building an organic community for your business, strategies for protecting your idea and preparing for the capital-raising process, and Ron will give you a custom roadmap to growth for your business. Don’t miss this opportunity to learn from a seasoned venture capitalist and founder who has helped dozens of entrepreneurs grow their businesses and raise millions of dollars in funding.

In this episode of Zero to CEO I speak to entrepreneurs Phoebe Yu & Kat Dey about the challenges of running a successful business and making a positive impact in the world. Phoebe Yu is the Co-Founder and CEO of Ettitude, and Kat Dey is the Co-Founder and President of Ettitude, a direct-to-consumer brand best known for its 100% organic bedding and sleepwear made from the world’s first CleanBamboo fabric. Phoebe founded Ettitude in Melbourne, Australia, but moved and took her business with her when she noticed that orders from the US market were beginning to pick up. Upon arrival, Phoebe realized she’d need a strong co-founder with experience in branding to help her navigate the massive US market, and she turned to AngelList, where she found Kat Dey in 2018. We discuss how they grew their company from a small Australian-based business to a global brand! We talk about how more consumers are buying better-for-the-planet products. How conscious companies can make it easier for consumers to choose sustainable products every time they shop. How businesses can take a lead on addressing the global climate crisis. And lastly how to overcome challenges unique to female entrepreneurs.

In this episode of Zero to CEO I talk to eCommerce Marketing Expert Jason K Williamson about how to increase ROI with SMS and email marketing. He discusses the best strategies in 2022 for getting customers to return to your Shopify storefront. We also talk about how combining email and SMS marketing can skyrocket your Shopify sales. “Trojan Horse Method” that you can use to unlock thousands of hidden sales in your Shopify store. How this method generated $1.5M+ in sales for Shopify merchants in under six months. Email and SMS marketing campaigns that generate money every single time. And you’ll learn when and how often to send messages to turbocharge your Shopify repeat purchase rate.

In this episode of Zero to CEO I speak with President of Strategic Talent Management Sue MacArthur about how to hire the best talent for your business. The recurring theme Sue hears from employees leaving their jobs is “I just couldn’t go back there”. We discuss why no one wants to work for you and what you can do about it. How to avoid making “bad hires” and things you might be doing when hiring that are costing you excellent candidates. Also, why hiring mediocre performers is a bigger problem than hiring poor performers. How your existing teacan be an outstanding resource for building a pipeline for talent and bringing in great candidates even during The Great Resignation. And how leaders can fully harness their own talents and the talents of their team to transform your business into a highly profitable enterprise.

In this episode of Zero to CEO I speak to Founder and CEO of VidCruiter Sean Fahey about future of interviewing. Sean is the Founder and CEO of VidCruiter, one of the fastest-growing remote recruitment platforms in the world, helping companies attract and hire better talent. 75,000+ recruiters use VidCruiter to modernize their hiring. We discuss Sean’s pro strategies for attracting the top talent in a global, digital economy. How recruiters can improve the candidate experience at online hiring events to attract top talent. The real cost of poor hiring decisions (and how to avoid making them). Removing bias from the interviewing process (structured interview methodology).

In this episode of Zero to CEO I speak to multi-award winner Michael Theodor about how to massively grow an organic or natural products brand and the industry itself. Michael discusses his involvement in the ‘60s-’70s counterculture as well as being at the forefront of the CDN organic & health channel industry. At one point he lived deep in the Oregon woods for one year & survived there. In this episode, Michael talks about the great opportunities in the industry and his advice for entrepreneurs who want to launch organic and natural products.

In this episode of Zero to CEO I speak to Entrepreneur and M&A expert Gabriel Galvez about how to remove yourself from the operations of your business. We discuss how Gabriel went from a startup entrepreneurship background into private equity markets. Gabriel runs CAPTARGET, which provides deal origination to private equity groups, corporate buyers, and sell-side M&A firms. He helps private equity and similar buyers source both on and off-market acquisition opportunities for a low fixed monthly cost. His model eliminates the need for buyers to pay finders fees, drastically reducing the total cost of getting deals done.