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Strap on your Boots

Latest episodes

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Dec 19, 2022 • 16min

Episode 170: Zero to CEO: How to massively grow your products brand with Michael Theodor

In this episode of Zero to CEO I speak to multi-award winner Michael Theodor about how to massively grow an organic or natural products brand and the industry itself. Michael discusses his involvement in the ‘60s-’70s counterculture as well as being at the forefront of the CDN organic & health channel industry. At one point he lived deep in the Oregon woods for one year & survived there. In this episode, Michael talks about the great opportunities in the industry and his advice for entrepreneurs who want to launch organic and natural products.
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Dec 16, 2022 • 17min

Episode 169: Zero to CEO: How to remove yourself from the operations of your business with Gabriel Galvez

In this episode of Zero to CEO I speak to Entrepreneur and M&A expert Gabriel Galvez about how to remove yourself from the operations of your business. We discuss how Gabriel went from a startup entrepreneurship background into private equity markets. Gabriel runs CAPTARGET, which provides deal origination to private equity groups, corporate buyers, and sell-side M&A firms. He helps private equity and similar buyers source both on and off-market acquisition opportunities for a low fixed monthly cost. His model eliminates the need for buyers to pay finders fees, drastically reducing the total cost of getting deals done.
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Dec 12, 2022 • 17min

Episode 168: Zero to CEO: How to validate your idea and scale it fast with Karl Hughes

In today’s episode of Zero to CEO I speak with technical marketing content expert Karl Hughes of Draft.dev about how to validate your idea and scale it fast. In this episode, Karl will talk about the techniques in identifying the ideas to work on to scale your business. How to create effective marketing content and succeed in implementing it. He also discusses how to create marketing content aimed at software engineers or technical audiences and succeed at it. We also talk about how to help build start ups through creating marketing content, practical advice on delegation and how to be an effective leader.
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Dec 5, 2022 • 1h 3min

Episode 167: Zero to CEO: How every home will become a stock with Es Lee

In this episode of Zero to CEO I speak to Web3 entrepreneur Es Lee about how every home will become a stock. Property is becoming an asset that can be shared and easily invested in, from the rise of Airbnb to the growth of fractional real estate investment platforms. We explore ways that web3 and crypto is accelerating this trend. We will discuss how digital tokens can be a better way to sell or rent out real estate. Trends we’re seeing and what’s been missing in real estate. Why NFTs/tokens are going to expand outside digital assets and into real estate next. What are the regulatory/legal considerations. And how can web3 turn every property into a stock. Es is offering discount code STRAP for a free/expedited minting and listing of your property on Fractalprop.com
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Nov 28, 2022 • 16min

Episode 166: Zero to CEO: How to best engage with your startup remotely with Dr. Sue Haywood

In this episode of Zero to CEO I speak to Dr. Sue Haywood about the reasons why your employees aren’t working as hard for you, and how you can change this. It could be that they can’t see how their work makes a difference. Employers have identified mental health problems and burning out as the major forces threatening the continuity of workplace cultures in 2022. Why is it so important for companies to invest in mental health and wellness resources for their employees? Traditional incentives and rewards are not enough for many employees today. What’s working to attract and retain top talent during The Great Resignation, and why? Tips on how leaders can drive effective organizational change.Dr. Sue Haywood is the Director, HR Practice, and Head People Officer at Business Sherpa Group, a management consulting firm that helps SMEs thrive by advising them on how to close operational and strategic gaps that limit their growth. She also served as a Commissioned Officer in the Canadian Armed Forces, is an Adjunct Professor at Queen’s University’s Smith School of Business, and has a Ph.D. in Human Resource Management from Walden University.
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Nov 23, 2022 • 16min

Episode 165: Zero to CEO: How to build trust with customers with Nik Mijic

In this episode of Zero to CEO I speak with Founder and CEO of Matik, Nik Mijic about how to build trust with customers. Building trust with customers is critical especially when the current economic climate makes it even more challenging to retain customers. Hear how you can tackle this problem by leveraging data to build credibility with accounts. Nik and I discuss what impact data can have on customer relationships and how to start using it to tell your customers compelling stories of your product’s value. Nik also tells us about the Matik hierarchy of data, and gives us real-world examples of how to use it. Finally, Nik explains how to overcome the challenges & pitfalls that can sometimes accompany using data.
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Nov 21, 2022 • 17min

Episode 164: Zero to CEO: The national security aspects of the nuclear industry with John Cash

In this episode of Zero to CEO I speak to Uranium Industry Expert John Cash about the national security aspects of the nuclear industry and the ongoing uranium bull market despite near-term geopolitical volatility. John is the thought leader in the uranium industry, with nearly 30 years of experience in uranium exploration, radiation safety, regulatory and legislative affairs, uranium recovery operations, and international trade, as well as extensive management experience. He will be discussing about the uranium geopolitics and national security aspects of the nuclear industry Green energy. We also discuss the anticipated growth in the Uranium industry as Europe and Asia move to a greater reliance on nuclear energy for domestic and carbon-free power needs. Lastly, we discuss the innovations to improve safety and reduce our environmental footprint while reducing costs.
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Nov 16, 2022 • 16min

Episode 163: Zero to CEO: What every change leader needs to know with Brendon Baker

Brendon is a leading expert in getting what you want from your projects. He has led and guided over $10 Billion in transformative projects and programs across more types of change than would be reasonable to list out here. Just know that it includes everything from transformations to teddy bears. Through it all Brendon has learned two things:First - Change is HARD, so we need to ensure it’s worthwhile.Second – The answer often lies in simplicity.He is the author of the best-seller Valuable Change, and niche top seller Creating High Value PMOs. His pioneering work in the internal influencer space is world leading. Brendon now spends his time forging change leaders and working with them to drive more worthwhile organisational change. His clients include high growth tech firms, key ASX100 companies like AGL and South32, various Not-For-Profits, as well as all three levels of the Australian Government.Website: www.valuablechange.comLinkedIn: https://www.linkedin.com/in/brendon-baker-valuablechange/The Change Leader Weekly: https://valuablechange.substack.com/Valuable Change (The Book): https://www.amazon.com/Valuable-Change-What-Need-Ensure/dp/B09RC84X3N
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Nov 14, 2022 • 17min

Episode 162: Zero to CEO: Practical advice on running multiple companies at once with David Valentine

In this episode of Zero to CEO I talk to successful serial entrepreneur David Valentine about practical advice on running multiple companies at once. David owns seven businesses that have generated $1B+ collectively for 1000+ clients, including major brands and Fortune 100 companies like Target, Time Magazine, and American Express, over the past 16 years. His most successful business, Avadel Agency, waking up at 5 am and working throughout the week from 7 am to 10 pm. His efforts paid off as Avadel quickly grew into a 7-figure agency, but his well-being turned to garbage. At age 29, during a visit to the doctor, he learned he was about to have a heart attack. The wear of constant stress from running his business had ravaged his nervous system, and his body was shutting down, and it would likely take years for him to recover. This served as a wake-up call that he needed to figure out how to scale businesses without the stress killing him. He began cutting back on his work hours, exercising, hiring top talent to help him run and grow his companies, and spending more time with his wife and then 18-month-old daughter. Dave now runs his businesses from the mountains next to a river and three waterfalls. David talks about actionable tips entrepreneurs can use to increase the profits and value of their business while working fewer hours and with less stress and anxiety. Also, practical advice on running multiple companies at once. How he booked meetings with over 300 of the Fortune 500 companies with the most outlandish methods, including memorable mojigrams. A ‘hub and spoke’ model you can use to 10x your business and three marketing assets that can increase your inbound leads by 1200%.
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Nov 9, 2022 • 16min

Episode 161: Zero to CEO: How Your Brain Can Be Hazardous to Your Wealth with Patrick Geddes

In this episode of Zero to CEO, I speak to successful author Patrick Geddes about How Your Brain Can Be Hazardous to Your Wealth. We'll be providing insights on how to be a smart consumer first as an investor, when we're wired to crave hot tips the way we crave sugar, with both being bad for your health. Learn how to tell when the investment industry can help you and when they help themselves at your expense. We also discuss behavioral bias and how our brains lead to bad investing. The paradox of how humility can make you a lot richer. How the industry makes more money when you make less money. Why so few people pay attention to the research on how awful active management is on average. And how to figure out if you should hire an advisor or do it yourself. Tune in to learn more!

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