

Strap on your Boots
Jason Sherman
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Episodes
Mentioned books

May 15, 2023 • 16min
Episode 198: Zero to CEO: How to turn your tax bracket into a profit center with Mark Myers
In this episode of Zero to CEO, Mark Myers, Tax Savings Architect and Founder/CEO of Peak Profit Solutions, shares insights on how to turn your tax bracket into a profit center. With over 15 years of experience helping thousands of business owners permanently reduce their tax bill by an average of 50%, Mark explains how even highly experienced CPAs or accounting firms can miss out on significant tax savings. Mark also covers topics such as how high income earners can reduce their annual tax by 30 to 60%, how to reduce or eliminate long-term capital gains, and how to get the IRS to fund a portion of your retirement 100% tax-free. Tune in to learn more about maximizing your tax savings and accelerating your wealth.

May 8, 2023 • 18min
Episode 197: Zero to CEO: The secrets to a long, healthy life with Chris Mirabile
In this episode of Zero to CEO, Chris Mirabile, entrepreneur and brain tumor survivor, shares his secrets to a long and healthy life. As the founder of NOVOS, a nutraceutical company targeting the 10 biological causes of aging to increase longevity, Chris shares his experiences and insights on aging and entrepreneurship. He also discusses his journey to a biologically younger age and offers valuable insights on health and wellness, as well as the latest science on aging. Additionally, Chris talks about the highs and lows of early entrepreneurial success, the six things you need to do to live longer (the Longevity Hexagon), and why exercise is just one part of a healthy lifestyle.

May 1, 2023 • 16min
Episode 196: Zero to CEO: Scaling to $20M+ in 5 years without selling the farm with Will Nitze
Join us in this thrilling episode of Zero to CEO, where we dive deep into the world of startup success with Will Nitze, a renowned founder who turned his vision into a $20M+ business in just 5 years! Discover how Will generated massive traction with limited resources and emerged as a winner in a highly competitive market. Explore the captivating journey of building a consumer goods startup from scratch, as Will shares invaluable insights on assembling a world-class team and scaling efficiently with a lean headcount. Uncover the secrets to innovative product development and establishing a unique brand in the marketplace. But that’s not all — benefit from Will’s hindsight as he reveals the lessons he wishes he knew before embarking on this entrepreneurial adventure. Plus, learn the critical factors he believes are essential to making it big in the cutthroat world of startups. Don’t miss this opportunity to learn from an industry leader who scaled to incredible heights without compromising his vision. Subscribe now and join us on this transformative journey from Zero to CEO!

Apr 24, 2023 • 16min
Episode 195: Zero to CEO: How to connect with a global audience with Jill Bishop
In this captivating episode of Zero to CEO, join me as I dive deep into a conversation with Jill Bishop, a linguistic anthropologist turned CEO, who has harnessed the power of language and culture to connect with a global audience. If you’re working, selling, or expanding worldwide, understanding your audience is crucial to forge genuine connections.Jill shares her fascinating journey from earning a PhD in linguistic anthropology to running a successful business. Discover the critical role of language in creating connections and how it goes beyond mere communication. Learn about the difference between a native speaker and a translator, and why each has a unique contribution to make.As we enter the era of AI and machine translation, Jill sheds light on the importance of human insight and its continued relevance. And finally, pick up valuable tips on leading a global and fully remote team, as Jill shares her firsthand experience managing an international workforce. Don’t miss this insightful and engaging episode that will help you connect with people across borders, languages, and cultures. Tune in now!

Apr 18, 2023 • 17min
Episode 194: Zero to CEO: How startup founders can choose the right team to validate, develop and launch their business app with Boon Chew
Join me in this captivating episode of Zero to CEO, where I explore the world of app development with Boon Chew, the Founder of Tappollo Media. Learn how Boon's venture builder has transformed countless startups and gain insider knowledge on launching your own successful business app. In this episode, we discuss Boon's impressive portfolio of app collaborations, the importance of validating your app idea, assembling the perfect team, and getting your app featured by Apple. Don't miss this opportunity to learn from a true expert in the field of app development and startup success. Subscribe for more inspiring interviews and unlock the secrets to skyrocketing your startup to new heights!

Apr 10, 2023 • 15min
Episode 193: Zero to CEO: The number one enemy to billboard lawyers with Joshua Schwadron
In this episode of Zero to CEO I speak with Joshua Schwadron, Founder and CEO of Mighty, to discuss the number one enemy to billboard lawyers and how Mighty is changing the personal injury industry for the better. As we all know, personal injury lawyers with flashy billboards and TV commercials are everywhere these days, promising to get you the compensation you deserve. But what they don’t want you to know is that they often prioritize their own profits over your needs. Joshua exposes these secrets and sheds light on the shortcomings of the personal injury industry today. With Mighty, Joshua is doing things differently by putting the needs of the injured first. He shares his tips on how anyone who has been injured due to the negligence of a business or corporation can navigate the personal injury world and get the compensation they deserve. Access to justice is a fundamental right for all, and Mighty is working hard to make it a reality for everyone.

Apr 3, 2023 • 16min
Episode 192: Zero to CEO: How to massively grow a direct-to-consumer brand with Chris Knudsen and Daniel Bischoff
Join me in this exciting episode of Zero to CEO, where I speak with two special guests — Experienced Marketing Strategist Chris Knudsen and Daniel Bischoff — about how to massively grow a direct-to-consumer (DTC) brand. We share expertise on effective strategies for capturing your market, analyzing market data using data-driven tools, and using digital ads to promote your message. We’ll also cover important topics such as how to maximize your digital ad reach and increase your market presence. Don’t miss this valuable opportunity to learn from industry experts and take your DTC brand to the next level. Tune in now!

Mar 27, 2023 • 15min
Episode 191: Zero to CEO: How to empower leaders to become better CEOs with Rebecca Macieira-Kaufmann
In this episode of Zero to CEO, Rebecca Macieira-Kaufmann, Founding Member of RMK Group, shares valuable insights on empowering leaders to create change and become better CEOs. Learn about building high-performing C-level teams, overcoming challenges, and the concept of the four major Rs (reset, renew, rest, reflect) for being a fit CEO. Don’t miss out on this practical advice and inspiration from a respected leader in business. Tune in now!

Mar 20, 2023 • 16min
Episode 190: Zero to CEO: How to get unstuck in your career with Vivian Garcia-Tunon
In this episode of Zero to CEO I speak with founder of VGT People Advisory, Vivian Garcia-Tunon about how to remove blocks from your career growth. Vivian is the founder of VGT People Advisory, which helps founders and senior executives achieve their biggest career goals and corporate objectives by working with them to identify and resolve areas that are limiting their performance and that of their team. They’ve worked with 1800+ individuals, including Fortune 500 executives and 30+startups. Learn how to build high-performing teams in fast-paced growth organizations, as well as tips on talent acquisition, performance, teams, growth, including mergers & acquisitions, and diversity. This episode will teach you about Organizational Cultures and Design, Leadership, and Change Management. So tune in!

Mar 16, 2023 • 17min
Episode 189: Zero to CEO: How to modernize benefits by adopting technology and new market solutions with Gianna Ricciardi
In this episode of Zero to CEO, we talk with Gianna Ricciardi, Co-Founder and Practice Leader at Vita Assure, about modernizing employee benefits through the adoption of technology and new market solutions. We dive into the importance of group insurance and retirement plans, as well as mental health and wellness in the workplace. We explore how business owners can communicate the employer value proposition to employees and strategies for effective education. We also discuss the challenges of outdated employee benefit plans and how technology and new market solutions can be used to modernize benefits. We highlight the startling data on employee mental health and the benefits business owners can provide to ensure their employees suffering from anxiety, depression, and burnout receive appropriate care. Furthermore, we cover how foreign businesses with small teams in Canada can get competitive benefits for their employees. Lastly, we touch upon the best way for HR to educate employees on the value of their benefit programs.


