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Strap on your Boots

Latest episodes

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Mar 20, 2023 • 16min

Episode 190: Zero to CEO: How to get unstuck in your career with Vivian Garcia-Tunon

In this episode of Zero to CEO I speak with founder of VGT People Advisory, Vivian Garcia-Tunon about how to remove blocks from your career growth. Vivian is the founder of VGT People Advisory, which helps founders and senior executives achieve their biggest career goals and corporate objectives by working with them to identify and resolve areas that are limiting their performance and that of their team. They’ve worked with 1800+ individuals, including Fortune 500 executives and 30+startups. Learn how to build high-performing teams in fast-paced growth organizations, as well as tips on talent acquisition, performance, teams, growth, including mergers & acquisitions, and diversity. This episode will teach you about Organizational Cultures and Design, Leadership, and Change Management. So tune in!
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Mar 16, 2023 • 17min

Episode 189: Zero to CEO: How to modernize benefits by adopting technology and new market solutions with Gianna Ricciardi

 In this episode of Zero to CEO, we talk with Gianna Ricciardi, Co-Founder and Practice Leader at Vita Assure, about modernizing employee benefits through the adoption of technology and new market solutions. We dive into the importance of group insurance and retirement plans, as well as mental health and wellness in the workplace. We explore how business owners can communicate the employer value proposition to employees and strategies for effective education. We also discuss the challenges of outdated employee benefit plans and how technology and new market solutions can be used to modernize benefits. We highlight the startling data on employee mental health and the benefits business owners can provide to ensure their employees suffering from anxiety, depression, and burnout receive appropriate care. Furthermore, we cover how foreign businesses with small teams in Canada can get competitive benefits for their employees. Lastly, we touch upon the best way for HR to educate employees on the value of their benefit programs. 
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Mar 13, 2023 • 16min

Episode 188: Zero to CEO: How to Implement a Content Marketing System Into Your Business with Anthony Butler

In this episode of Zero to CEO, I speak with Anthony Butler, a serial entrepreneur and author, about implementing an extraordinary content marketing system into your business using primal storytelling. We discuss the current state of marketing and the challenges businesses face in cutting through the noise. Random acts of marketing won’t cut it anymore. Instead, a strategic marketing system is crucial for achieving long-term success. We dive into the number one mistake companies make in their marketing efforts and the power of evolutionary psychology in crafting a brand story that resonates with your audience. We also talk about the importance of having a marketing system in place and practical tips for getting started in creating your own marketing system and telling your brand’s primal story. Join us for an insightful conversation on how to take your marketing to the next level and grow your business in 2023 and beyond.
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Mar 6, 2023 • 15min

Episode 187: Zero to CEO: The importance of maximizing human potential with Drew Neal

In this episode of Zero to CEO as I sit down with Drew Neal, Founder of Solutionary Ventures. We’ll be discussing the importance of maximizing human potential and redefining the relationship between humanity and technology. Drew shares his insights on how to help businesses grow by focusing on employee development and finding innovative solutions to their challenges. We’ll also delve into the crucial role of empathy in leadership and how technology can be used in a human-centered way to maximize impact. Don’t miss this thought-provoking conversation on how to become a better leader and create a brighter future for all.
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Feb 27, 2023 • 17min

Episode 186: Zero to CEO: How to launch and scale your eCommerce business with Greg Writer

In this episode of Zero to CEO I speak to CEO & Founder Greg Writer about how to launch and scale your eCommerce business. We also discuss how to build and scale an ecommerce business with print on demand. Greg also tells us how to build a successful eCommerce business with almost no money down. Learn all about print on demand, eCommerce, funnels, upsells/ downsells, and digital marketing.
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Feb 23, 2023 • 13min

Episode 185: Zero to CEO: How to avoid common mistakes in marketing with Sheila Kloefkorn

In this episode of Zero to CEO I speak to CEO/President of KEO Marketing Sheila Kloefkorn about the common mistakes companies make in marketing and how to avoid them. We also discuss how to grow your profit and strategies you can execute to win more customers. Sheila talks about how to scale companies Fractional CMO + Team — senior level marketing resources to help you scale for less B2B Marketing & Sales strategies for success in 2022/2023 Common mistakes companies make in marketing and actionable marketing tips entrepreneurs can use to increase the profits and value of their business. How you can scale your business faster and more economically by leveraging a fractional CMO. For most companies, 20 percent of their clients deliver 80 percent of the revenue. How to identify that 20 percent customer base and marketing strategies you can execute to target and win more of them. What’s coming: Blockchain and advertising.
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Feb 20, 2023 • 18min

Episode 184: Zero to CEO: Personal Progression Toward an Infinite Potential with Sherry Fernandez

In this episode of Zero to CEO I speak with Best-selling Author Sherry Fernandez about how to master life: Personal Progression Toward an Infinite Potential. We discuss why you can never achieve any true sense of joy if you’re not progressing toward a better version of yourself. We also cover how to get to know yourself & your potential. Why asking yourself questions about everything you do is key. Why wanting to be successful & make lots of money is a good driver for mastery. How to get started mastering your life today. And the habits that, if practiced daily for an hour, can propel you to the top 1% of your field’s earners.
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Feb 13, 2023 • 16min

Episode 183: Zero to CEO: How to lead in an industry that is uncharted with Rachel Hicks

In this episode of Zero to CEO I speak to Founder of U Whitening, Rachel Hicks about how to lead in an industry that is uncharted. Teeth whitening is such a grey area that there seems to be so much confusion around, we will be chatting about the real truths and how to navigate this industry and any other industry that is not black and white. How, with no business knowledge, she grew her startup from zero to over six-figure revenues in less than three years. Rachel’s business advice and actionable tips for any aspiring or early-stage entrepreneur. It’s tough out there for women entrepreneurs. How can women support each other to build successful businesses? Teeth whitening and its growing popularity. The global teeth whitening market was valued at $6.86B in 2021 and is projected to reach $11.66B by 2030.If you are a beauty or dental professional looking to start or change your whitening products check out Professional Whitening Products and use code STRAP for 10% your first order.
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Feb 8, 2023 • 17min

Episode 182: Zero to CEO: Why Outsourcing fails and how to do it right with Arturo Garcia

In this episode of Zero to CEO I speak with Successful Technology Entrepreneur & CEO Arturo Garcia about why outsourcing fails and how to do it right. The US has historically outsourced work to other countries around the globe to meet the growing market demands. In that process, many companies and consumers have benefited from the speed of delivering new products and services, innovation, and better timing however, lots have also gone wrong as well. Arturo uncovers the reasons why outsourcing fails, how to do it right, and how you can leverage the latest technology trends to reach your company’s full potential.
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Feb 6, 2023 • 16min

Episode 181: Zero to CEO: The 5 Patterns of high-performing remote teams with Luke Battye

Unlock the secrets to successful remote teams with behavioural scientist and innovation expert Luke Battye in this episode of Zero to CEO! Learn about the 5 patterns of high-performing remote teams and how to embrace them to overcome talent shortages, burnout, and achieve work-life balance. Discover the science behind thriving remote teams and how it can be a strategic advantage. Get practical tips and actionable insights to help your team have more fun working on what matters most. Don’t miss out on the opportunity to transform your remote team’s performance with these key patterns — Building trust, Aligning on vision, Structuring teams, Decision-making tools, and Managing attention. Tune in now and gain the future skills needed to become a successful remote leader.

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