Episode 212: Zero to CEO: Behavioral science and the future of consumer insight with Leigh Caldwell

In this riveting episode of Zero to CEO, I sit down with preeminent commercial behavioral scientist, Leigh Caldwell, to delve into the crux of consumer understanding — the ‘why’ behind the ‘what’. For startups, a solid grasp of market research and consumer insight could be the linchpin of success. However, traditional research methods often fall short in predicting future behaviors and motivations, leaving a chasm between stated intentions and actual actions. With a shift towards a behavioral approach, entrepreneurs can gain invaluable, forward-looking insights for their ventures. During our discussion, we scrutinize the limitations of conventional research techniques, explore the efficacy of behavioral science, shed light on the intriguing concept of System 3, and demonstrate how to leverage behavioral science for enhanced consumer insight. Immerse yourself in this insightful conversation to equip your startup with a superior understanding of your customers.