

Strap on your Boots
Jason Sherman
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Episodes
Mentioned books

Sep 8, 2025 • 16min
Episode 319: Why Trademarks Matter for Amazon Sellers with Anita Mar
In this episode of Zero to CEO, I speak with Anita Mar, founder and CEO of Trademark Angel, about why trademarks are essential for Amazon and e-commerce sellers. With over 6,900 successful trademark filings, Anita explains how protecting your brand not only stops counterfeiters and copycats but also opens the door to new revenue streams. We dive into common IP mistakes, how to secure your trademark affordably, and why now is the time to safeguard your business in the digital marketplace.

Sep 1, 2025 • 43min
Episode 318: Future Tech: Failure Was Not an Option - Lessons from Apollo with Gene Kranz
Step inside Mission Control with Gene Kranz in this exclusive episode of Future Tech. From Mercury, Gemini, to Apollo 11 through Apollo 13 and beyond, Kranz shares the real stories behind NASA’s most defining missions, and the leadership lessons that still hold true today. Discover why “failure is not an option” and being “tough and competent” were more than catchphrases. Find out how places like Warminster’s centrifuge helped prepare astronauts, and why the Apollo legacy must be preserved. This is history, leadership, and inspiration rolled into one unforgettable conversation.This interview was done in preparation for the upcoming NASA documentary Before the Moon — check it out at https://beforethemoonfilm.com

Aug 25, 2025 • 17min
Episode 317: How Tax Planning Leads to Business Growth with Yesit Campo
In this episode of Zero to CEO, I speak with Yesit Campo, an experienced valued professional, about how tax planning can drive business growth. We explore how smart strategies around deductions, credits, and exemptions can reduce tax liability and free up resources to invest back into your business. Whether you’re running a startup or scaling a company, this episode breaks down how tax planning is more than just a seasonal task, it’s a growth strategy. Learn how to expand your budget, reinvest your savings, and build lasting financial strength.

Aug 18, 2025 • 16min
Episode 316: Zero to CEO: How to Be an Advocate for the Public with Edward Cohn
In this episode of Zero to CEO, I sit down with Edward Cohn, a successful advocate and negotiator, to talk about what it really takes to be a voice for those who need it most. As one of Tucson’s top criminal defense attorneys, Edward shares the essential qualities that define a powerful advocate — like authentic empathy, trust-building, and relentless commitment. If you’re curious about what separates good lawyers from great ones, or if you want to learn how to advocate more effectively in your own life or business, this episode delivers insights straight from the courtroom to your earbuds.

Aug 11, 2025 • 30min
Episode 315: Future Tech: How an Astronaut Rescued a Satellite with Terry J. Hart
In this very special episode of Future Tech, I speak with former NASA astronaut, fighter pilot, engineer, and professor Terry J. Hart about his extraordinary journey from the Air Force and Bell Labs to piloting the Space Shuttle Challenger on the first-ever satellite repair mission. We dive into his role operating the Canadarm to capture and repair the Solar Max satellite, the intense training that prepared him for high-stakes moments in space, and the lessons he brought back to Earth about engineering, teamwork, and problem-solving under pressure. Terry also shares how his experiences now fuel his work mentoring the next generation of aerospace innovators at Lehigh University, offering rare insight into the people and preparation behind historic space missions.

Aug 4, 2025 • 16min
Episode 314: Unlock the Future of AI with Nandan Nayampally
In this episode of Zero to CEO, I speak with tech pioneer Nandan Nayampally, CCO of Baya Systems, about how next-generation semiconductor innovations are advancing intelligent computing. We discuss the critical role of hyper-efficient data movement in unlocking AI’s full potential, the shift beyond Moore’s Law through chiplet design, and how software-defined architectures are revolutionizing performance and speed-to-market. Nandan also dives into how these breakthroughs are accelerating progress in automotive and infrastructure AI, offering a powerful look at the future of intelligent systems.

Jul 28, 2025 • 16min
Episode 313: How to Fix Your GA4 and Scale with Confidence with Joshua Lauer
In this episode of Zero to CEO, I speak with marketing intelligence expert Joshua Lauer about how business leaders can turn their marketing data from a confusing mess into a growth machine. With experience transforming data for 100+ clients and generating over $500K in revenue within two years, Joshua shares the biggest analytics mistakes marketers make—especially with GA4—and how to avoid them. Learn how to ditch vanity metrics, automate reporting, and build a marketing data warehouse that drives smarter, faster decisions. If you’re tired of guessing and ready to scale with clarity, this episode is for you.

Jul 21, 2025 • 16min
Episode 312: Strategic Solutions for Smarter Growth with Bobby Goodman
In this episode of Zero to CEO, I speak to Bobby Goodman, CEO of Mulework, about how businesses can unlock smarter growth with customized strategies that put people and performance first. Bobby shares how to identify critical gaps, align strategy with execution, and avoid the trap of following flashy trends. We dive into why innovation and customer-centric thinking are essential for long-term success, and when bringing in a consultant can create real impact. If you're ready to build a sustainable growth blueprint, this episode lays the foundation.

Jul 14, 2025 • 17min
Episode 311: The Future of Managing Data and Insights with Benjamin Talin
In this episode of Zero to CEO, I chat with serial entrepreneur and futurist Benjamin Talin about why the old ways of running businesses — and even the consulting industry — are due for a major disruption. Benjamin shares how data-driven insights are transforming management by helping leaders find hidden gaps, prioritize the right levers for growth, and drive impact with limited time and resources. If you’re tired of gut-based decisions and ready to future-proof your company with smart strategy, this episode delivers the blueprint.

Jul 7, 2025 • 17min
Episode 310: How to Build a $10K Per Month Trading Business with Troy Noonan
In this episode of Zero to CEO, I speak with Trading Lifestyle Leader Troy Noonan, also known as the Backpack Trader, about building a $10K/month trading business in just 30 minutes a day. Troy shares how he developed a simple and repeatable system that helps professionals generate consistent income without quitting their day jobs or watching charts all day. From busting trading myths to revealing real student success stories, this episode is packed with insights for anyone who wants to build financial freedom through smart, stress-free trading.Get your quick start trading boot camp worth $1,000 for 90% off by texting 775–204–7717