

Strap on your Boots
Jason Sherman
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Episodes
Mentioned books

Oct 13, 2025 • 18min
Episode 324: How to Scale Your Startup With Zero Marketing Budget with Anya Cheng
In this episode of Zero to CEO, I speak with Anya Cheng, founder of AI fashion startup Taelor and former product leader at Meta, eBay, and Target. Anya shares her journey from Silicon Valley insider to scrappy startup founder, revealing how she scaled Taelor with zero marketing budget, secured funding from top VCs, and broke barriers as a female immigrant entrepreneur. We dive into the AI behind personalized fashion, lessons from tech giants, and what it takes to build a fast-growing brand on a shoestring. This episode is a must-listen for founders, fashion innovators, and anyone chasing startup success.

Oct 6, 2025 • 19min
Episode 323: How to Build Anything with AI in 48 Hours with Lazar Jovanovic
In this episode of Zero to CEO, I talk with Lazar Jovanovic, creator of the 50in50 Challenge, about how AI is revolutionizing the way we build software and products. Lazar introduces “Vibe Coding” — his method for building anything with AI in just 48 hours, even if you don’t have a tech background. Learn how AI tools can help you design, debug, and launch your ideas faster than ever before, and discover why the future of engineering is open to everyone with creativity and a problem to solve.

Sep 29, 2025 • 16min
Episode 322: How to Build a Brand on Innovation Not Imitation with Chanel Martin
In this episode of Zero to CEO, I chat with serial entrepreneur, author, and founder Chanel Martin about her journey from personal pain to patented innovation in the beauty space. Chanel shares how she turned her experience into an AI-powered haircare solution and launched Her Beauty Regimen — a platform designed to uplift indie beauty brands through data, trust, and community. If you’ve ever wondered how to protect your ideas, stand out in a saturated market, and scale with purpose, this episode is packed with real advice and bold inspiration.

Sep 22, 2025 • 16min
Episode 321: Why High Achievers Seek Risk with Erik Hatterscheidt
In this episode of Zero to CEO, I speak with Erik Hatterscheidt, founder of the Freshline Club, the world’s only global motorcycle expedition club for entrepreneurial men. Erik shares why high-performers crave danger and how raw adventure, discomfort, and brotherhood forge elite leaders. From jungle expeditions to humanitarian missions, we explore how breaking out of “comfortable success” can spark transformation, build legacy, and reignite purpose. If you’re ready to reclaim your edge and lead with impact, this episode will challenge and inspire you. Reach out on LinkedIn for $1000 off a crucible expedition in Guatemala!

Sep 15, 2025 • 17min
Episode 320: Using Everyday Expenses for Free Travel with Julia Menez
In this episode of Zero to CEO, I chat with Points Strategy Consultant Julia Menez about how to turn your everyday spending into luxury travel. Julia shares how business owners and high-income earners can optimize credit card rewards to save up to 90% on business class flights and 5-star hotels. We break down the biggest mistakes people make, how to choose the right credit cards, and the true value of travel hacking. If you’re ready to stop leaving money on the table and start flying in style, this episode is your passport to smarter rewards.IG: geobreezetravel DM: podcast2025

Sep 8, 2025 • 16min
Episode 319: Why Trademarks Matter for Amazon Sellers with Anita Mar
In this episode of Zero to CEO, I speak with Anita Mar, founder and CEO of Trademark Angel, about why trademarks are essential for Amazon and e-commerce sellers. With over 6,900 successful trademark filings, Anita explains how protecting your brand not only stops counterfeiters and copycats but also opens the door to new revenue streams. We dive into common IP mistakes, how to secure your trademark affordably, and why now is the time to safeguard your business in the digital marketplace.

Sep 1, 2025 • 43min
Episode 318: Future Tech: Failure Was Not an Option - Lessons from Apollo with Gene Kranz
Step inside Mission Control with Gene Kranz in this exclusive episode of Future Tech. From Mercury, Gemini, to Apollo 11 through Apollo 13 and beyond, Kranz shares the real stories behind NASA’s most defining missions, and the leadership lessons that still hold true today. Discover why “failure is not an option” and being “tough and competent” were more than catchphrases. Find out how places like Warminster’s centrifuge helped prepare astronauts, and why the Apollo legacy must be preserved. This is history, leadership, and inspiration rolled into one unforgettable conversation.This interview was done in preparation for the upcoming NASA documentary Before the Moon — check it out at https://beforethemoonfilm.com

Aug 25, 2025 • 17min
Episode 317: How Tax Planning Leads to Business Growth with Yesit Campo
In this episode of Zero to CEO, I speak with Yesit Campo, an experienced valued professional, about how tax planning can drive business growth. We explore how smart strategies around deductions, credits, and exemptions can reduce tax liability and free up resources to invest back into your business. Whether you’re running a startup or scaling a company, this episode breaks down how tax planning is more than just a seasonal task, it’s a growth strategy. Learn how to expand your budget, reinvest your savings, and build lasting financial strength.

Aug 18, 2025 • 16min
Episode 316: Zero to CEO: How to Be an Advocate for the Public with Edward Cohn
In this episode of Zero to CEO, I sit down with Edward Cohn, a successful advocate and negotiator, to talk about what it really takes to be a voice for those who need it most. As one of Tucson’s top criminal defense attorneys, Edward shares the essential qualities that define a powerful advocate — like authentic empathy, trust-building, and relentless commitment. If you’re curious about what separates good lawyers from great ones, or if you want to learn how to advocate more effectively in your own life or business, this episode delivers insights straight from the courtroom to your earbuds.

Aug 11, 2025 • 30min
Episode 315: Future Tech: How an Astronaut Rescued a Satellite with Terry J. Hart
In this very special episode of Future Tech, I speak with former NASA astronaut, fighter pilot, engineer, and professor Terry J. Hart about his extraordinary journey from the Air Force and Bell Labs to piloting the Space Shuttle Challenger on the first-ever satellite repair mission. We dive into his role operating the Canadarm to capture and repair the Solar Max satellite, the intense training that prepared him for high-stakes moments in space, and the lessons he brought back to Earth about engineering, teamwork, and problem-solving under pressure. Terry also shares how his experiences now fuel his work mentoring the next generation of aerospace innovators at Lehigh University, offering rare insight into the people and preparation behind historic space missions.