Episode 185: Zero to CEO: How to avoid common mistakes in marketing with Sheila Kloefkorn

In this episode of Zero to CEO I speak to CEO/President of KEO Marketing Sheila Kloefkorn about the common mistakes companies make in marketing and how to avoid them. We also discuss how to grow your profit and strategies you can execute to win more customers. Sheila talks about how to scale companies Fractional CMO + Team — senior level marketing resources to help you scale for less B2B Marketing & Sales strategies for success in 2022/2023 Common mistakes companies make in marketing and actionable marketing tips entrepreneurs can use to increase the profits and value of their business. How you can scale your business faster and more economically by leveraging a fractional CMO. For most companies, 20 percent of their clients deliver 80 percent of the revenue. How to identify that 20 percent customer base and marketing strategies you can execute to target and win more of them. What’s coming: Blockchain and advertising.