Episode 183: Zero to CEO: How to lead in an industry that is uncharted with Rachel Hicks

In this episode of Zero to CEO I speak to Founder of U Whitening, Rachel Hicks about how to lead in an industry that is uncharted. Teeth whitening is such a grey area that there seems to be so much confusion around, we will be chatting about the real truths and how to navigate this industry and any other industry that is not black and white. How, with no business knowledge, she grew her startup from zero to over six-figure revenues in less than three years. Rachel’s business advice and actionable tips for any aspiring or early-stage entrepreneur. It’s tough out there for women entrepreneurs. How can women support each other to build successful businesses? Teeth whitening and its growing popularity. The global teeth whitening market was valued at $6.86B in 2021 and is projected to reach $11.66B by 2030.

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