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The Smart Play: Social Media and Personal Branding

Latest episodes

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Aug 9, 2023 • 30min

#16 How to approach LinkedIn in 2023: Naida Allen

Naida Allen is a LinkedIn Ghostwriter and Consultant that specializes in helping female entrepreneurs build their personal brand on the platform. During the episode, we got talking about: - How Naida became a Ghostwriter - Why it's not too late to start growing on LinkedIn - The dangers of comparing yourself to other people - Why you should take some advice with a bucket of salt This was pesonally one of my favorite episodes so far. I hope you enjoy. Naida Allen on LinkedIn: https://www.linkedin.com/in/naida-allen/Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/
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Aug 2, 2023 • 23min

#15 Favikon and the rise of creator rankings: Jeremy Boissinot [Social Media]

Jeremy Boissinot is a serial entrepreneur and the Founder of Favikon; a creator ranking platform that helps people and brands identify niche influencers. During the episode, we got speaking about: - Jeremy's career and background before Favikon - How Favikon came to be - Why creator rankings are important - How creators can use Favikon to create better content As always, it was a lot of fun recording this episode. And I hope you enjoy. Favikon: https://www.favikon.com/ Jeremy Boissinot on LinkedIn: https://www.linkedin.com/in/jeremyboissinot/ Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/
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Jul 21, 2023 • 30min

#14 Building The Marketing Millenials to over 700K followers: Daniel Murray [Social Media]

Daniel Murray is the Owner and Founder of Marketing Millenials; a media company with over 700K followers on social media, a Top 10 podcast, and over 100K newsletter subscribers. During this episode of The Smart Play, Daniel shares his biggest lessons from building Marketing Millenial and growing a huge social following. He also reflects on the things that he might have done differently if he were to start again and talks about how he has leveraged his personal brand. Time Stamps: 0:00 Intro 1:45 The Start of Marketing Millenials 2:45 Launching a podcast 5:05 Being an early adopter on LinkedIn 7:38 Finding the right social channel 9:28 Growing Marketing Millenials on social 10:54 Start with one channel 12:16 The right way to use social media 17:50 When to add new channels 20:35 How to build a profitable following 27:10 Why you should start building a personal brand Social Media: Joseph Rudd on LinkedIn:⁠⁠ ⁠https://www.linkedin.com/in/josephrudd/⁠ Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ The Marketing Millenials Newsletter: https://workweek.com/discover-newsletters/marketing-millennials/ The Marketing Millenials on Spotify: https://open.spotify.com/show/6dml5ovbOmInvsZta2WxI8 The Marketing Millenials on Apple:https: //podcasts.apple.com/us/podcast/the-marketing-millennials/id1527434899
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Jul 14, 2023 • 25min

#13 Building a 15-person agency in less than 3 years: Sam Winsbury [Personal Branding]

Sam Winsbury is the Founder of Kurogo; a personal branding agency based in the UK.  During the episode, we got talking about:  - How Sam got started in personal branding  - How he scaled the business to a team of 15 people  - The importance of good mentors  - Sam's top tips for anyone looking to build their personal brand Kurogo: https://www.kurogo.co.uk/ Sam Winsbury on LinkedIn: https://www.linkedin.com/in/sam-g-winsbury/ Joseph Rudd on LinkedIn:⁠ ⁠https://www.linkedin.com/in/josephrudd/⁠
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Jul 7, 2023 • 40min

#12 Making video content for LinkedIn: Julius Bieliauskas [Personal Branding]

Julius Bieliauskas is a LinkedIn Strategist and Consultant with more than 5 years experience as a content creator, and a background in video marketing. During this week’s episode, we got speaking about: - Getting started with Personal Branding - The rise of video on LinkedIn  - How to make high-quality video - The fundamentals of good content - The importance of a strong community I found this chat super insightful, and I hope you enjoy it. Julius Bieliauskas on LinkedIn: https://www.linkedin.com/in/julius-bieliauskas/ Joseph Rudd on LinkedIn: ⁠https://www.linkedin.com/in/josephrudd/
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Jun 30, 2023 • 28min

A dream job in Marketing: Arielle Berlinsky

In this episode, I got speaking to the wonderful Arielle Berlinsky about her role as a Social Media Coordinator at Delta Vacations.During the podcast, we discussed: - Starting your career in Marketing - Finding the right role for you - The importance of networking - How to do social media (the right way)It was a lot of fun having Arielle on the show. And as always, I hope you enjoy. Follow Arielle Berlinsky on LinkedIn: https://www.linkedin.com/in/arielle-berlinsky/Follow Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/
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Jun 23, 2023 • 29min

Doubling sales accepted leads in 3 months: Andrew Bolis

Andrew is a Fractional CMO and Business Growth Consultant with 15+ years experience in Marketing. In this Episode of The Smart Play podcast, I got talking to Andrew Bolis about his three step approach to doubling sales accepted leads. You can get in contact with Andrew, on LinkedIn at https://www.linkedin.com/in/andrewbolis/
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Jun 16, 2023 • 37min

Inside the mind of a Fractional CMO: Mark Evans

Mark Evans is a former journalist, turned marketing strategist and fractional CMO. During this episode of the Podcast, Mark and I discussed how the role of a Fractional CMO fits into the wider marketing landscape. We also got talking about one of his specialities 'positioning' and rounded things out with a few thoughts on AI. It was a pleasure to have Mark on the show, and as always, I hope you enjoy.
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Jun 9, 2023 • 30min

How Semrush win with Email: Olga Denisova

In Episode 8 of The Smart Play Podcast, I got speaking to Olga Denisova about some of the incredible results that she, and the team at Semrush have had from Email Marketing. Olga is the VP of Global Marketing at Semrush. She has more than 14 years experience as a marketer and now shares some of here incredible insights every week, on LinkedIn. Enjoy.
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Jun 2, 2023 • 34min

Managing small marketing teams: Drew Brucker

In this episode, Drew Brucker shares his tips on managing a small marketing team in a fast paced environment. Drew is the VP of growth at LASSO, and a SaaS GTM leader that shares daily tips and productivity hacks on LinkedIn. Throughout our chat, he breaks down everything from career progression to team management, and gives some super practical advice along the way.

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