The Smart Play: Social Media and Personal Branding

In Episode 6 of The Smart Play, I got speaking to Isobel Cowell about being a young manager in a fast growing business. Isobel joined Kurogo (A personal branding agency) back in January 2022, and in just 7 short months she was promoted to the Head of Social - where she oversees content and strategy for 50+ personal branding clients. During the episode she shared her experience as a young Marketing Manager and even gave a few tips for those thinking about building a personal brand.

In Episode 5 of The Smart Play podcast, I got speaking to Nick Broekema on his experience as the interim Creative Director at Bloomreach, and the Head of Design at FintechOS. Nick has spent more than a decade in branding and design, and in that time he worked with some incredible companies. During the episode he broke down his approach to rebranding and provides insights on life working with corporate giants.

In Episode 4 of The Smart Play, Steven Schneider talks about the importance of mentors, and spotting golden opportunities when they reveal themselves. Steven currently helps creators build communities through content on LinkedIn, but before that, he helped build a portfolio of 40+ affiliate websites whilst he was at college. He has some amazing stories that I'm sure anyone with an entrepreneurial spirit would enjoy. Learn more about Steven's blog writing services at https://trioseo.com/

In Episode 3 of The Smart Play, I speak to Tom Winter about his approach to building businesses and developing new products.  Tom is the CGO and Founder of SEO Wind, an SEO Content Intelligence tool that lets you create SEO-based Content Briefs in minutes. During the episode, Tom and I talk about the importance of listening to your customers and using data to drive business decisions. 

In Episode 2 of The Smart Play, Roman Pikalenko shares how he built a loyal community of 'flamingo' fans on LinkedIn. Roman is a community-driven LinkedIn Ghostwriter who has built a following of 17K + followers on LinkedIn, most of which would know him best as 'The flamingo guy'. Here, Roman breaks down the importance of having a community and shares how he became so well associated with flamingos.

Kiki Bhaur, The Fun Brand Strategist, shares his approach to building brands from scratch using a positive impact supplement business as an example. Topics discussed include the misconception of a brand, quality concerns, understanding the target audience, and a six-stage process for building a brand.