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The Smart Play: Social Media and Personal Branding
A 6-step approach to building brand from scratch: Kiki Bhaur - The Fun Brand Strategist
Apr 15, 2023
Kiki Bhaur, The Fun Brand Strategist, shares his approach to building brands from scratch using a positive impact supplement business as an example. Topics discussed include the misconception of a brand, quality concerns, understanding the target audience, and a six-stage process for building a brand.
56:47
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Quick takeaways
- Brand strategy is crucial for impactful branding, and involves analyzing competitors, clarifying identity, and understanding brand perception.
- Creating a visually appealing and memorable brand identity includes designing a logo, selecting color palettes, and developing brand patterns.
Deep dives
Brand Strategy: Identifying identity crisis and positioning issues
In this podcast episode, Kiki Bo discusses a case study involving a brand in the eco-friendly vitamin space. The company approached Kiki with an identity crisis, lacking clarity in their vision, values, and mission. They also struggled with positioning and understanding their target audience. Kiki emphasizes the importance of brand strategy as the foundation for impactful branding. By analyzing competitors, understanding the brand's perception, and clarifying its identity, a strategic plan can be developed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode