The Smart Play: Social Media and Personal Branding

A 6-step approach to building brand from scratch: Kiki Bhaur - The Fun Brand Strategist

Apr 15, 2023
Guest
Kiki Bhaur
Kiki Bhaur, The Fun Brand Strategist, shares his approach to building brands from scratch using a positive impact supplement business as an example. Topics discussed include the misconception of a brand, quality concerns, understanding the target audience, and a six-stage process for building a brand.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Assisting an Eco-friendly Vitamin Company with Brand Strategy
01:46 • 5min
3
The Misconception of a Brand
06:28 • 20min
4
Quality Concerns, Vision, Values, and Marketing Positioning
26:22 • 3min
5
Understanding the Target Audience
29:42 • 24min
6
A Six-Stage Process for Building a Brand from Scratch
54:01 • 3min