A 6-step approach to building brand from scratch: Kiki Bhaur - The Fun Brand Strategist
The Smart Play: Social Media and Personal Branding
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The Misconception of a Brand
This chapter discusses the common misconception that a brand is just a logo or visual identity. It emphasizes that a brand is more complex and encompasses the company's mission, goals, values, and perception. The chapter highlights the importance of building a brand based on perception and love, rather than solely relying on a logo.
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