Inside the mind of a Fractional CMO: Mark Evans

Mark Evans is a former journalist, turned marketing strategist and fractional CMO.

During this episode of the Podcast, Mark and I discussed how the role of a Fractional CMO fits into the wider marketing landscape. We also got talking about one of his specialities 'positioning' and rounded things out with a few thoughts on AI. It was a pleasure to have Mark on the show, and as always, I hope you enjoy.