
The Smart Play: Social Media and Personal Branding
Wisdom and war stories from the most talented people in social media and personal branding.
Latest episodes

Nov 8, 2023 • 31min
#26 Building a newsletter business: Adam Biddlecombe
Adam Biddlecombe is the Founder of the popular AI newsletter Mindstream.
In this episode of The Smart Play podcast, Adam gives us an inside look into what it takes to start and grow a newsletter business.
Social Media: Joseph on LinkedIn:
https://www.linkedin.com/in/josephrudd/
Adam on LinkedIn: https://www.linkedin.com/in/adam-bidd/

Oct 18, 2023 • 26min
#25 Building your dream life and business: Lara Acosta
Lara Acosta, a personal branding speaking and consultant, shares her journey of building her business and tips on personal brand building. Topics include luck in success, leaning into delusion, lessons from failures, and building connections for continuous learning.

Oct 4, 2023 • 25min
#24 The power of personal branding: Nigel Thomas
Nigel Thomas is the CEO of Alpha Inbound (A Facebook and TikTok advertising agency). He's also an advocate of personal branding and has used his online presence to drive leads and attract talent for his businesses.
During this episode of The Smart Play, Nigel shares experience and insights on personal branding and business growth.
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Nigel on LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/

Sep 27, 2023 • 40min
#23 Master LinkedIn in 40 minutes: Ryan Musselman
Ryan Musselman is a Ghostwriter and Content Strategist who helps Founders and Creators thrive on LinkedIn through his company Parade Studio.
During this episode of The Smart Play, we discuss the value of LinkedIn and Ryan shares some of his most valuable tips on strategy and copywriting.
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Ryan on LinkedIn: https://www.linkedin.com/in/rmuss/

Sep 20, 2023 • 33min
#22 How to lanch a digital product: Niall Ratcliffe
Niall Ratcliffe is the Co-Founder of and CEO of Ratcliffe Brothers, a marketing agency helping 7+ figure businesses drive leads through storytelling.
During this episode of The Smart Play, we talk about the importance of story-driven marketing, and how to nail the launch of a digital product.
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Niall on LinkedIn: https://www.linkedin.com/in/niall-ratcliffe/

Sep 13, 2023 • 33min
#21 Marketing advice from a personal brand and business coach: Grace Lancer
Grace Lancer is a personal branding and business coach that helps "rebel biz owners create droolworthy offers".
During this episode of the podcast, Grace and I talk about the challenges of personal branding, how to inject your personality into your online presence, and how to drive sales for your business (without being dull).
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Grace on LinkedIn: https://www.linkedin.com/in/gracelancer/

Sep 6, 2023 • 35min
#20 Life lessons and social media: Mariya Spektor
Mariya Spektor is the Director of Content at the global social media agency, social chain.
During this episode of the podcast, Mariya shares the story of how she got into social media, how she got into her role as the Director of Content, and her thoughts on social media and personal branding.
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Mariya on LinkedIn: https://www.linkedin.com/in/mariyaspektor/

Aug 30, 2023 • 31min
#19 Start making content that gets you noticed: Thomas Strider
Thomas Strider is a personal brand and online business coach who helps people create high-ticket offers and position their personal brand to effectively sell those offers.
During this episode of the podcast, Thomas shares the story of how he got into coaching and breaks down some of his biggest lessons in content, marketing, and social media.
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Thomas on LinkedIn: https://www.linkedin.com/in/thomaskstrider/

Aug 23, 2023 • 40min
#18 Going from Freelancer to Director: Sophie Miller
Sophie Miller is the Founder and Director of Pretty Little Marketer, a global community with more than 350K followers across social media.
During this episode of the podcast, Sophie shares how she went from redundancy to building one of the most popular social media communities on LinkedIn and Instagram.
She also gives us a few best practices as a social media manager and provides timeless insights on freelancing and entrepreneurship.
If you enjoy this episode, then be sure to subscribe and check out the rest of the podcast!
Social Media:
Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/
Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/
Pretty Little Marketer on LinkedIn: https://www.linkedin.com/company/prettylittlemarketer/
Pretty Little Marketer on Instagram: https://www.instagram.com/prettylittlemarketer/

Aug 16, 2023 • 34min
#17 Driving business with LinkedIn: Tim Hanson
Tim Hanson is a Founder and SEO content strategist that actively shares content tips, tricks, and insights on LinkedIn.
In doing so, he has built a following of more than 25K and now generates nearly 100% of his business through the platform.
During the episode, we got talking about:
- How Tim got started in SEO
- The importance of great client relationships
- The value of LinkedIn
- Keeping personal branding personal
I hope you enjoy.
Tim Hanson on LinkedIn: https://www.linkedin.com/in/tihanson/
Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/
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