The Smart Play: Social Media and Personal Branding

#25 Building your dream life and business: Lara Acosta

Oct 18, 2023

Lara Acosta, a personal branding speaking and consultant, shares her journey of building her business and tips on personal brand building. Topics include luck in success, leaning into delusion, lessons from failures, and building connections for continuous learning.

25:48

Creator website

Episode guests

Lara Acosta

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus and commitment are crucial for achieving success in building a personal brand online.

Treating life like a video game and leaning into delusion can help create the desired life and career.

Deep dives

Prioritizing Focus and Commitment

The speaker emphasizes the importance of prioritizing focus and commitment to achieve success. They reflect on their own journey from being an employee to a successful business owner and personal brand content creator. They mention the importance of committing to self-improvement, waking up early, and working hard. They attribute their own success to a combination of hard work and timing, particularly highlighting the impact of LinkedIn on their professional growth.

Introduction

3min

The Role of Luck and Choosing Your Character in Success

2min

Leaning into Delusion and Chasing Dreams: Lara Acosta's Journey to Success

4min

Lessons from Prior Failures and the Launch of The Cohort Program

10min

Building Connections and Continuous Learning

7min

Lara Acosta is a personal branding speaking and consultant who has taken LinkedIn (and the personal branding industry) by storm.

In less than 18 Months she has amassed more than 90K followers, growing her business (LA Digital), had multiple Forbes features, and has been ranked as the number 1 person to follow on LinkedIn for personal branding.

During this episode of The Smart Play, Lara shares her biggest lessons from building her business and shares a number of tips on building your own personal brand online.

Social Media:

Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Lara on LinkedIn: https://www.linkedin.com/in/laraacostar/

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more