The Marketing Scientists
Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.
Latest episodes
May 10, 2024 • 29min
Why you should invest in social proof with Mark Huber (UserEvidence)
Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark:Importance of social proof using available intelligenceHow Mark built the pipeline model at UserEvidence and how it’s changed the game.
May 10, 2024 • 27min
First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)
Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:The difference between first and third party intent dataWhat the common sources of third party data are and how does reverse IP look up workHow are folks leveraging Koala to grow
May 10, 2024 • 32min
The growing awareness of gaps in attribution with Barbara Galiza
Today’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara:The importance of campaign taxonomy establishmentWe talked about the ML based optimization on ad platformsGrowing awareness of attribution gaps
May 9, 2024 • 26min
The Best Definition of Marketing with Seth Matlins (Forbes)
Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!
