Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:
- Don't use celebrity and media just for the sake of it.
- How the CMO needs to become the CEO of the function and what that means.
- The best definition of marketing!
