Today’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:
- What is behavioral science and what does it take to design successful experiments?
- How can teams start with this methodology?
- How we should think about the recent controversies about replicability in scientific studies?
The Marketing Scientists