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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Latest episodes

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Aug 22, 2024 • 36min

421. Behavioral Science and Democracy w/ Beatriz Vallejo

Beatriz Vallejo, CEO of Ethos BT and a behavioral scientist, dives into the pressing issue of misinformation in Colombia. She shares insights on her Detox Information Project, which employs behavioral science to combat fake news and political polarization. Highlighting psychological factors like distrust and dehumanization, Beatriz reveals how innovative interventions have reduced misinformation vulnerability by 30%. This insightful discussion underscores the pivotal role of research and community collaboration in addressing societal challenges.
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Aug 19, 2024 • 48min

420. Boosting Local Economies with Behavioral Science (Refreshed Episode)

Discover how behavioral economics is supercharging local economies through community involvement. Learn about innovative gamification strategies aimed at boosting participation in urban projects. Uncover the success of mobile apps in reviving small businesses amid disruptions, and how rewards programs are incentivizing local shopping. The podcast highlights unique urban ecosystems and emphasizes the importance of fostering consumer loyalty while supporting diverse businesses for resilience and recovery.
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Aug 15, 2024 • 49min

419. The Mentorship Mindset: Insights from Dr. Ruth Gotian

Dr. Ruth Gotian, a leading expert in mentorship and leadership development, shares insights on achieving success through effective mentorship. She discusses the crucial role of having multiple mentors and differentiates between mentors, coaches, role models, and sponsors. Ruth highlights four key elements of success: intrinsic motivation, overcoming challenges, continuous learning, and mentorship's evolving nature. She emphasizes the significance of structured mentoring programs and building diverse support networks for personal and professional growth.
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7 snips
Aug 12, 2024 • 38min

418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

Discover the intriguing world of personal biases that shape your decisions and interactions. The discussion sheds light on biases like optimism bias and planning fallacy, revealing how they can impact goal-setting. Learn how naive realism and the false consensus effect hinder communication and collaboration. The conversation emphasizes the importance of self-awareness in recognizing these biases to enhance personal and professional success. Get ready to navigate the hidden forces that influence your thoughts and improve your decision-making skills!
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Aug 8, 2024 • 27min

417. The Art of Respectful Disagreement w/ Justin Jones-Fosu

Justin Jones-Fosu, author and CEO of Work Meaningful, dives into the importance of meaningful work and fostering respectful disagreement in this engaging discussion. He introduces the 3 Rhythm Model, which emphasizes perspective, tasks, and relationships as keys to creating a fulfilling work environment. Justin advocates for embracing healthy conflict within teams to drive innovation and better outcomes. With practical tips on challenging perspectives and enhancing communication, he inspires listeners to engage in meaningful conversations that promote inclusion and growth.
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Aug 5, 2024 • 43min

416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode)

Discover the intricate world of motivation and how your brain can learn to stay motivated. Explore the compelling differences between intrinsic and extrinsic motivation and how to leverage them effectively. Delve into behavioral economics concepts like loss aversion and habits that impact your goal setting. Hear personal anecdotes about overcoming limiting beliefs in fitness, particularly through running. Gain valuable insights into popular fitness apps and actionable tips to boost your motivation, both in personal and business endeavors.
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Aug 1, 2024 • 47min

415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth

Anthony Damtsis, Deputy Head of Behavioral Finance at TD Wealth, shares his insightful journey from leading the behavioral science practice at Discover Card. He explores the intriguing concept of 'wealth confidence,' illustrating how personal perceptions of wealth can diverge from actual financial status. Language plays a crucial role in shaping these perceptions, alongside social comparisons and the positive impact of philanthropy. Anthony also discusses research that enhances financial planning strategies, making this conversation a goldmine for understanding behavioral finance.
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Jul 29, 2024 • 34min

414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

Explore the art of structuring complex choices and how it can simplify decision-making for customers. Discover the five essential steps for effective choice architecture. Learn about real-world examples from successful companies like Amazon, Google, and Expedia that enhance user experience. Understand the importance of mapping and organizing options to reduce consumer confusion. Uncover strategies that encourage thoughtful decision-making and improve customer satisfaction.
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4 snips
Jul 25, 2024 • 51min

413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski

Dr. Melaina Vinski, Behavioral Science Lead at IBM, discusses applying behavioral science in technology and business, emphasizing mind wandering, empathy, and stress management. She shares insights on integrating behavioral science into technology, studying the effects of daylight savings on cognition, and designing user-centric solutions in financial services and insurance industries.
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Jul 22, 2024 • 44min

412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)

Matthew Confer, VP of Strategy at Abilitie, shares essential steps for better decision-making in business leadership. Topics include challenging constraints, pre-mortems, simulation training, adaptability, and the psychology of decision-making. Practical examples and actionable strategies provided to improve decision-making processes in any organization.

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