The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

469. Revolutionizing Corporate Learning

Feb 6, 2025

Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast, shares insights on transforming corporate training into engaging experiences. He introduces eight principles of durable learning, emphasizing relevance, engagement, and reflection. Bob explores how technology, including AI, personalizes learning, and the importance of social interactions in retention. He highlights the shift towards innovative, immersive methods that cater to shorter attention spans, paving the way for impactful and lasting behavior change in the corporate world.

46:13

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Bob Gerard

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Quick takeaways

Incorporating the eight principles of durable learning is essential for transforming corporate training into engaging and impactful experiences that drive behavior change.

Reflection plays a pivotal role in learning by helping individuals connect new knowledge to existing understanding and apply it effectively in practice.

Deep dives

The Value of Engaging Learning Experiences

Corporate training often suffers from a reputation for being boring and ineffective, primarily due to a lack of engagement. The podcast emphasizes that effective learning should be interactive and immersive to enhance retention and recall. Engaging content and delivery can shift the paradigm from merely checking boxes to truly fostering understanding and applicability. Bob Gerrard's insights suggest that even technical subjects can be made engaging through creative, relatable approaches.

Intro

3min

Revolutionizing Corporate Learning

18min

Principles of Durable Learning: Spaced Practice and Reflection

2min

Reflective Learning in Corporate Training

19min

Navigating the Evolution of Corporate Learning

2min

Understanding Durable Learning Principles for Effective Teaching

3min

In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast. They dive into the science of brain-friendly learning and explore how corporate training can be transformed from mundane to engaging. Bob, a seasoned veteran in the learning industry, shares insights on how Accenture is revolutionizing the way their people learn through innovative practices and durable learning principles.

Bob discusses his journey and the importance of making learning relevant, engaging, and contextual. He highlights the eight principles of durable learning: relevance, contextuality, engagement, effortfulness, generation, social learning, spacing, and reflection. These principles are designed to ensure that learning experiences lead to behavior change and improved business results.

In this episode:

Discover how to transform corporate training into an engaging and effective experience.
Learn about the eight principles of durable learning and how they can enhance retention and application.
Understand the importance of reflection and how it can solidify learning.
Explore the role of technology, including AI, in creating personalized learning experiences.
Gain insights into the future of learning and development in the corporate world.

Visit this episode’s page for important links, top recommended books and episodes, and a full transcript.

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