The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics 469. Revolutionizing Corporate Learning
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Feb 6, 2025 Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast, shares insights on transforming corporate training into engaging experiences. He introduces eight principles of durable learning, emphasizing relevance, engagement, and reflection. Bob explores how technology, including AI, personalizes learning, and the importance of social interactions in retention. He highlights the shift towards innovative, immersive methods that cater to shorter attention spans, paving the way for impactful and lasting behavior change in the corporate world.
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Engaging Textbook
- Bob Gerard found the textbook "Oh! Pascal" engaging in college.
- This sparked his interest in making technical instruction interesting and engaging for better retention.
Science of Engagement
- Scientifically, engagement and immersion improve information recall.
- Bob Gerard's work focuses on capturing attention and facilitating behavior change.
Spaced Learning and Recall
- Spacing out learning and practicing recall strengthens memory paths.
- Quizzes and tests are excellent learning tools, but our education system often misuses them.
