The Six Sells Podcast

In Episode Fourteen of The Six Sells Podcast, we talk to three stellar guests about InHousing.  Mike Nicholson from Six Sells speaks with our special guests today who are: 🎙 Nicola Wardell, MD at The Agency, Specsavers 🎙 Richard Kanolik, Head of Programmatic at Vodafone 🎙 Rich Coles, Owner, Traffic Rich We talk about lots of things including: The cultural differences of working in external and internal agencies? The key business challenges brands are trying to solve by in-housing? Who owns the relationship with media owners? How internal and external agencies work together Much more as well ...

Welcome to the very first micro-podcast from Mike Nicholson at Six Sells. In this first episode, Mike Nicholson spoke to Peggy Anne Salz about personal branding.  The idea for the '6 minutes with' series is this - I will briefly introduce the guest and the topic, and then my guest will have around 6 minutes to give their thoughts, ideas, and insights. That means that the whole episode will be less than 10 minutes, making it easier for you to squeeze it into your busy schedule. The shorter format will, I hope, lead to more smart people sharing more insights, more often!  Hope you enjoy it! Mike

In episode thirteen of The Six Sells Podcast, Mike Nicholson interviews Paul Gubbins of Publica about the rise of CTV

In the last 15 years mobile as a marketing channel has gone from near zero to hero status on every marketer's plan. In this episode of The Six Sells Podcast, Mike Nicholson interviews David Murphy who has been there every step of the way, interviewing, listening, and writing about mobile. David is editor and co-founder of Mobile Marketing Magazine and in this episode, he looks back at the last 15 years. As we take a stroll down memory lane, we hear comments from mobile legends such as Mark Cody, Mark Challinor, Ben Rosser, and Lee Fels. Remember WAP? Remember when Nokia and RIM ruled the mobile world? Remember mobile advertising before the iPhone? This is the last episode of 2020, so I would like to take this opportunity to wish you all a very merry Christmas and a happy new year!

In this episode, Mike Nicholson interviews Phil Smith, Director General, of ISBA about the impact and consequences of their ground-breaking and award-winning Programmatic Supply Chain Transparency Study. In May 2020, ISBA published the findings of their Programmatic Supply Chain Study. This report was the first of its kind funded by UK advertisers and ISBA and the study was carried out by PwC The study with a remit to: * Identify each element of the supply chain * Understand the services delivered and the costs applied at each stage * Provide a transparent picture by mapping supply chains from start to finish, using real market data. The results were widely covered at the time, with the headlines largely focussing on: * The ‘unknown delta’ of unattributed spend averaged 15% in this study * The percentage of advertiser spend that reached publishers (“working media”) averaged 51%

In this episode of The Six Sells Podcast, Mike Nicholson talks to Damian Corbet, the author of the book 'The Social CEO' Today, we live in two worlds, the physical world and the digital one. The attention being paid to social media channels in the digital world is huge, and having a human voice or voices that represent your company on these platforms is so important. People like people, they listen more when other people talk, they engage more with other people (than with brands) and they buy from people. Listen to Damian and Mike talk about the many benefits a 'People-Shaped' approach can offer your b2b business.

Episode Nine of The Six Sells Podcast is a conversation around digital advertising fraud. In the early days of media it was always possible for a marketer to see their advertising in situ, but not so in today's programmatic digital world. In this episode, Mike Nicholson of Six Sells hosts Dr. Augustine Fou, a digital marketer of 25 years who become an Ad Fraud Investigator "because he had to" Dr Fou talks about how the size of the problem, how fraudsters are stealing millions of pounds, and how ad fraud "Is an incentive problem, not a technology problem". Dr. Augustine Fou is a digital marketer of 25 years, and currently, an independent ad fraud auditor, consulting for advertisers and publishers. He was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients. Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide. ARTICLES / PUBLICATIONS: https://www.forbes.com/sites/augustinefou https://www.linkedin.com/today/author/augustinefou http://www.slideshare.net/augustinefou/presentations CAREER SUMMARY: GROUP CHIEF DIGITAL OFFICER, Healthcare Consultancy Group (An Omnicom Company) MCKINSEY & CO, Advanced Professional Degree CLIENT SIDE (American Express) / AGENCY SIDE EXPERIENCE (Omnicom, IPG) ADJUNCT PROFESSOR (Rutgers, NYU) AUTHOR / COLUMNIST (Forbes, ClickZ, MediaPost) PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 Disclaimer: The views expressed in this podcast do not necessarily reflect the views of Mike Nicholson or Six Sells Limited.

Episode eight of The Six Sells Podcast welcomes not one, not two, but three special guests to talk about their new book. Belonging is a book about working together to build a better, kinder workplace. Our special guests in this episide are: Sue Unerman, Chief Transformation Officer, Mediacom. Kathryn Jacob OBE, Chief Executive, Pearl & Dean. Mark Edwards, Mindfulness, Creativity, Storytelling and Pitching consultant, trainer and coach ****** Mike Nicholson from Six Sells hosted as usual, and we discussed a number of topics including: What does a better, kinder workplace look like to you? Communication - do people know what they can and can't say? The possible danger that hiring managers are hiring in their own image, and trying to fit into the culture they have today, not the culture they want tomorrow. The importance of listening, empathy, and understanding. What can today's leaders do to build a diverse workforce?

Rory Sutherland, copywriter and creative director at Ogilvy, discusses the role of behavioral science in advertising, reframing perception in marketing, contextual and subjective value in economics, proximate and ultimate explanations in evolutionary psychology, the brilliance of the iPod ad, leveraging employees as a marketing function, understanding human behavior and perception, and the limitations of easy-to-measure metrics in advertising.

Liam Brennan has spent 15 years working in media agencies and is currently the Global Director of Innovation at Mediacom in London. In this episode of the Six Sells Podcast, Mike Nicholson talks to Liam Brennan about how sales and marketing to agencies has changed during the lockdown as face-to-face opportunities went away, and how to be successful.  We talked about automated emails at 11am on a Tuesday and how that might be the wrong strategy, and also about innovation, the need for diverse agencies teams and lots more.