Episode Fifteen: Nick Hewat on media today and what he has learned over the past 25 years.

In this episode of The Six Sells Podcast, Mike Nicholson talks to Nick Hewat.

Nick has previously held senior roles at Capital Radio, Virgin Radio, Absolute Radio before popping down the headphones and picking up the broadsheets - formerly at The Telegraph, and most recently at The Guardian.

In this episode Nick shares some of his hard-fought lessons, and also talks about his views on the current media and advertising landscape.

Some of the areas we talk about include:

The promise of premium media v the reality?

Contextual targeting and first-party data, the answer to the cookie-pocalypse for the Washington Post and others?

The rise of e-commerce and direct to consumer selling.

How some people with the word marketing in their title can’t define clearly what it means.

The advice that you should never move jobs for more money.

Why you should never ask for your gazpacho soup to be heated up in front of clients.