In this episode of The Six Sells Podcast, Mike Nicholson talks to John Wittesaele, EMEA CEO, at Xaxis.
Lots of great insights from John including how Xaxis are thinking about context and first-party data as a replacement for 3rd party cookies, Apple's IDFA privacy changes, e-commerce, video and more.
The 10 Trends from Xaxis that Mike and John reference in this podcast can be found here - https://www.xaxis.com/insights/blog/top-10-trends-in-programmatic-2021/
