The Six Sells Podcast The Six Sells Podcast on Measuring Attention
In this episode of The Six Sells Podcast, Mike Nicholson, founder of Six Sells, talks to Jonathan Waite, Global Head of Activation, at Havas Media Group, and Michael Follett, Managing Director, of the eye-tracking company, Lumen Research.
In this episode, we talk about the attention economy and dig into what it means to be able to measure actual consumer attention to ads.
Please hit subscribe and follow Six Sells on LinkedIn for news of future episodes, which will include conversations with:
⦿ - Kai Henniges, CEO, video intelligence, talks about context as a key driver of attention and recall with online video advertising.
⦿ - Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence, and Lisa Cowie, Head of Agency Research, Twitter talking about measuring attention and some of the key findings of research to date.
⦿ - Simon Kvist Gaulshøj, CEO, at Adnami, about high impact creativity and the advantage that lends to brands in an attention economy.
⦿ - Lisa Hale, Head of Social Media, at Specsavers, on using humour and distinctive brand assets to attract and maintain consumer attention.
Please feel free to follow Mike Nicholson on LinkedIn for info on future episodes
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About Six Sells:
Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content in the shape of short stories that lead towards your products and services.
Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number.
Our training and content support helps your sellers to build their personal brands, which leads to professional success.
How do we do it?
(1) – Training:
Helping your client-facing people to better leverage social media to identify, connect and engage with the people who have influence over the decision to buy from you.
(2) – Content Strategy:
We help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers.
(3) – Ghost-produced content:
We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.