The Six Sells Podcast

Phil Barden is the author of the book Decoded, The Science Behind Why We Buy, and the MD of Decode Marketing, a company that leverages decision science to empower brands to maximize marketing effectiveness. Before joining Decode, Phil spent 25 years in senior marketing roles at brands such as Unilever, Diageo, and T-Mobile before something changed when he discovered a  'fascinating, new mental model' on how to understand why people buy. In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Phil about that journey.

How does your brain respond to advertising? On this episode of The Six Sells Podcast, Mike Nicholson of Six Sells spoke to Shazia Ginai, UK CEO, at Neuro Insight about how our brains work, our need for human connection and narrative, how humans are wired for story, the rise of Tik Tok, brand advertising, and lots, lots more. You will not want to miss this one!

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks to Sergii Denysenko, CEO, of MGID, who is based in Ukraine. As well as talking about native content, ethical advertising, supporting quality journalism and contextual advertising, Sergii talks about leading a company through war. 

In this episode of the Six Sells Podcast, Mike Nicholson at Six Sells talks with Sam Tatum, who is the head of behavioural insight at Ogilvy, and also the author of the excellent book, Evolutionary Ideas. In the book, and this conversation, Sam unpacks some of the psychological principles that drive our decision-making and shares with us some ideas on how we might use those principles.  Sam helps us to understand how behavioural science and evolutionary psychology can help us to solve tomorrow’s challenges, by borrowing from yesterday’s solutions. Evolutionary Ideas is available from all good book stores and on Amazon here - https://www.amazon.co.uk/Evolutionary-Ideas-Unlocking-innovation-challenges/dp/0857197878/ref=sr_1_1?crid=3HXS22DJDC2F&keywords=Evolutionary+Ideas&qid=1659600022&sprefix=evolutionary+ideas%2Caps%2C64&sr=8-1 About Six Sells: Six Sells is a people-marketing agency that works 1-2-1 with your execs to get ideas out of their heads, and into the newsfeed of your ideal clients with our ghostwriting and social networking training services.

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks with Kira LeBlanc, Chief Marketing Officer, at Hivestack. We talk about what has changed and what has stayed the same since the first advertising billboard was erected in 1870. The conversation touched upon lots of topics that include: ‣ The enduring qualities of OOH ‣ The rise of Digital OOH ‣ Measurement  ‣ Outdoor in the media mix ‣ Brand safety in Digital OOH

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks to Charlie Cadbury, CEO, at Say it Now. Say it Now is an actionable audio technology company that is enabling brands to create advertising that you can talk to via a voice assistant like Siri, Amazon, or Google Home. In this episode, we touch upon the history of audio-only communication, the power of audio, some use cases on how brands are using voice assistants in their marketing today, and what the future might look like.

In this episode, Mike Nicholson at Six Sells speaks to Saint Betteridge, Chief Commercial Officer, at Picnic about a wide range of topics that include privacy-first advertising, mobile ad formats, contextual targeting, attention, and creativity in advertising.  In truth, there is a lot more in this 30-minute conversation so give it a listen! Want to ask Saint a question about this episode? Visit this LinkedIn post and ask him in the comments.

This episode of The Six Sells Podcast was recorded at Cannes Lions 2022! Mike Nicholson, Founder at Six Sells, speaks with Stephen Upstone, CEO, at Loop Me and the conversation touches on many different topics including advertising in a privacy-first world, creativity, the Lopp Me raise, and the future of mobile advertising to name but a few.

In this episode of The Six Sells Podcast. Mike Nicholson of Six Sells talks to Michael Nevins, Chief Marketing Officer, at Equativ.  In this conversation, we touched upon many subjects including: ‣ Putting the consumer first  ‣ Privacy-first advertising  ‣ Contextual targeting 2.0 ‣ Measuring attention ‣ The importance of creative 

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter, Karen-Nelson Field from Amplified Intelligence, and JP Edwards at OMD about some brand new research around attention to advertising on Twitter. We touched on many subjects including: ‣ How much attention is enough? ‣ Active vs Passive attention ‣ Who is responsible for creating attention, the publisher, the creative?