The Six Sells Podcast

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Gordon, CEO, at Ogilvy UK talks about the realisation that we are now trying to communicate to consumers through a period of perpetual change.  First, we had Covid, then the war, and inflation, and high prices, and supply chain challenges ... the list goes on. Well worth 6 minutes of your time to listen to Fiona's thoughts.

In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research, talks to Mike Nicholson of Six Sells about brand new attention research into mobile gaming advertising with AdColony. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? 1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!) 2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. 3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk

In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland, Vice-Chair of Ogilvy UK, talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misaligned. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? 1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!) 2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. 3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Salmon, Global VP Partnerships at Captify, talks to Mike Nicholson of Six Sells about the importance of supporting quality journalism and much more.  Listen to how Fiona is thinking about that, sustainability, and supporting women through menopause in this episode.

In this episode, which is a part of a series from AdWeek Europe 2022, Lianre Robinson, CEO, of Codec, talks to Mike Nicholson of Six Sells about the talent gap in our industry.  Listen to how Lianre and the team at Codec are thinking about this challenge.

In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the effectiveness of brand advertising.  Listen to how Tom and the team at Brand Metrics tackle this challenge.

In this episode of The Six Sells Podcast, Mike Nicholson talks to Scott Brown, CEO, of Immersion. Immersion helps marketers to measure consumers' emotional response to advertising and predict their resulting behaviours. In the attention economy, our industry is fast moving towards eye-tracking studies to see what consumers look at, but with Immersion, you can also measure what a consumer felt. Measuring Oxytocin and Dopamine and their effect on our hearts via a smartwatch is a game-changer for brands who want to understand how their advertising makes people feel. The DDBO case study showed that Immersion could predict, with 83% accuracy, which advertisements would create the largest sales bumps. Anybody involved in media, marketing, and advertising should listen to this podcast carefully. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? 1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!) 2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. 3 - Content - We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk

In this special episode of The Six Sells Podcast, our usual host, Mike Nicholson, passes over the mic to Caroline Mastoras, UK President, at Bloom who interviews our fantastic panel of guests: ****** Note: Apologies for the few sound imperfections throughout this episode - we recorded live on LinkedIn and appeared to have a few network connection issues, but it is well worth ignoring those to enjoy this wonderful conversation!  ****** ⦿ - Caroline Mastoras of Bloom UK (co-presenter) ⦿ - Hannah Buitekant of MailOnline ⦿ - Nicola Wardell of Specsavers ⦿ - Sue Unerman of MediaCom ⦿ - Ellie Edwards-Scott of The Advisory Collective ****** ⦿ - Our guests were talking about #breakthebias, and the questions included: ⦿ - What does breaking the bias mean to you?  ⦿ - The importance of about the importance of asking the right questions and creating a psychologically safe space for those conversations to take place without fear of recriminations.  ⦿ - Allowing people to come to work as themselves, and not be forced to fit into a pre-existing culture.  ⦿ - How we must get things out into the open?  ⦿ - Challenging gender stereotypes and much more. ****** About Bloom: We’re on a mission to ensure women have equal opportunity in the communications industry, by harnessing the power of their real voices. We strive to spearhead industry change, futureproof women’s careers, and pay it forward for the next generation. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? 1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!) 2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. 3 - Content - We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.  Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk ******

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Simon Kvist Gaulshøj, CEO, at Adnami about the importance of creative impact in the attention economy This was originally recorded live on LinkedIn as a part of The Six Sells Podcast LIVE series on the attention economy. www.sixsells.co.uk

Mike Nicholson of Six Sells talks to Kai Henniges of video intelligence about the role of context in driving attention and recall to both advertising and content. video intelligence built AI technology to firstly help publishers contextually match video content to words in an article at scale. They also help advertisers to plan contextually relevant, quality environments for video advertising across over 1,000 sites globally, so Kai is well placed to talk with authority about how context drives attention.  In the previous episode, Mike Nicholson spoke to Jonathan Waite, Global Head of Activation, at Havas Media Group, and Michael Follet, MD, Lumen Research about using eye-tracking to measure attention to advertising, and context was one of the levers that drive attention. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content in the shape of short stories that lead towards your products and services. Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number. Our training and content support helps your sellers to build their personal brands, which leads to professional success. How do we do it? (1) – Training: Helping your client-facing people to better leverage social media to identify, connect and engage with the people who have influence over the decision to buy from you. (2) – Content Strategy: We help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers. (3) – Ghost-produced content: We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice. www.sixsells.co.uk