AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising
May 20, 2022
11:34
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In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the effectiveness of brand advertising.
Listen to how Tom and the team at Brand Metrics tackle this challenge.